A recap of the knowledge we’ve shared this year.

It’s been a great year! We hope you have enjoyed our Customer Education Program and have learned some valuable tips and tools to promote your business.

Just in case you missed some of our articles, we’re going to do a quick recap this week and next week. You can also visit our blog to catch up on all of our tips from this year.

Here are some of the topics we discussed in 2011:

Website Development
This year we’ve shared some pointers on all the major parts that make up a great website including:

• Writing excellent, action oriented content
• Organizing your website navigation in a way that is simple and user-friendly.
• Creating a purpose-driven website for your business.
• Incorporating all the elements of a great design into a professional, clean look.

Content Management Systems
We’ve also discussed the value of a content management system and what all it can do for you including:

• Giving you the ability to make changes to your website with any computer connected to the Internet.
• Expanding your website with additional plug-ins like slideshows, picture galleries, blogs and calendars.

Mobile Websites
Another advantage of Content Management Systems is the ability to add a mobile plug-in that will automatically convert your website into a mobile friendly format for your visitors.

Search Engine Optimization
This year we spent some time talking about the importance of using search engine optimization to drive traffic to your website. We went over some of the important keys to SEO including:

• Understanding how Google works.
• Using keyword rich content on your website.
• Targeting specific, relevant keywords and phrases.

To read more about each of the topics above you can review all of our weekly tips, tools and tricks on our blog or just give us a call at (904) 829-2772!