Learn how Google relates to your business.
1. Google doesn’t automatically know what your website is about.
In order for Google to catalog your website in their search database, you need to have text on your site that explains what your website is about. This can appear in both the content that visitors see and in the metadata that only Google will see.
2. Google doesn’t have feelings.
If Google favors one website over another, it’s not because it likes one site’s owner better or thinks that one site has better pictures. Google’s organic rankings are based strictly on a mathematical algorithm. That equation filters the information in Google’s database and provides the search results you see on the web. If you’re not happy with your ranking, you have to analyze your website in terms of the criteria used in Google’s algorithm, not what a human might think about your website versus someone else’s.
3. Google is by far the most popular search engine on the web.
From September 2010 to September 2011, Google had 90.7% of web usersover Yahoo! (3.76%) and Bing (3.7%). Although our optimization services still cover all three, it’s obvious that Google is the preferred search engine around the globe.
4. Google gets it wrong sometimes.
Even though Google works very hard to make their results more accurate, every once in a while Google does something wrong. Sometimes it returns a result for a website that’s not there anymore, or a result with false information. Most of the time this will clear up with time as Google updates its database, but if it doesn’t you can visit the Google Webmaster tools and (after creating a free Google account if you don’t already have one) you can report a bad site.
5. Google hates scammers and spammers alike.
You know the old expression “If it sounds to good to be true, it probably is”? That’s the case with a lot of SEO companies who promise you specific rankings, especially the coveted top spot. Some of those scammers might be able to get you to #1 on Google, but not for long. Google is constantly updating its algorithm to keep out the spam because it hates to be manipulated. Good, honest SEO uses the right combination of keyword rich content, good navigation and site structure.