Responsive Web Design is a web design approach targeted at crafting sites to provide an optimal viewing experience-- easy reading and navigation with minimum resizing, panning and scrolling across a wide range of devices (from mobile phones to desktop computer monitors). When developing a new website for your business or redesigning your outdated existing site, [...]
A picture is worth a thousand words. Okay, maybe that sounds a bit cliche, but it's true, especially when it comes to your website. So what does this phrase truly mean? It means that a single image has the potential to tell a story just as well as a large amount of descriptive text. Jakob [...]
For years, SEO professionals have emphasized the importance of increasing the number of external in-bound links to a site in an effort to build authority and trust, hence boosting organic search rankings. One by one, Google has been devaluing these tactics. What does this mean for your website? These changes will remove value that your [...]
Want to know one of the best ways to stay in touch with your customers? Email marketing is an easy way to produce a message and get it to your audience within seconds. It's cost effective and, if done properly, can help build brand awareness and loyalty. This form of marketing can cost as little [...]
Strong branding is crucial in our ad-cultured world. It is important to ensure that you're the first person in your field that enters customers' minds. This can be a somewhat daunting task when it's just you-the entrepreneur who works solo. You may ask yourself: How can I stand out and become memorable in the minds [...]
According to Jack Dorsey, the founder of Twitter, "Square is the shape of things to come." The Square has built-up its reputation on a small credit card reader that plugs into the headphone jack of an iPhone or iPad and allows any user to accept credit card payments using an app. This new technology has [...]
If you're thinking about selling products or services online, you may want to consider PayPal as your method for securing online transactions. PayPal is great for integrating into Content Management Systems and makes it easy to place a link directly on your site. PayPal also works well with many handy plugins. Below are four reasons [...]
Making room in your marketing mix for online advertising does not always have to burn a hole in your wallet. There are numerous inexpensive ways to advertise your business online that can have just as big of a return as some of the more costly ways. Below are 3 cost-effective tips on advertising your business [...]
What does RSS stand for? It stands for Really Simple Syndication. Now you're probably saying to yourself, "Okay, but what is it?" Here's our simple answer: RSS feeds gives readers a method to keep up with their favorite blogs, online news and any other favorite websites. Anyone can choose the sites they wish to subscribe [...]
As the social media scene continues to progress, it can be hard to keep up with the various platforms, such as Google+. It's even more difficult to transition from say Facebook or LinkedIn to this new platform, especially when you've finally familiarized yourself with these. Google+ is a whole new player in the game-it brings [...]
