Video has maintained a powerful reputation of being one of the most efficient tools of visual communication. A creative and engaging video is a terrific way to present a product, service or brand and transform the user-experience to a much more interactive level. Because of this, professional, eye-catching videos are becoming increasingly popular in Web […]
The Future of Advertising: Online & Local
The future of advertising is somewhat unpredictable, but today we are going to give you the inside scoop on two consistent factors to always remember. Staff Writer for Entrepreneur.com, Kristin Edelhauser, writes: “The advertising of the future is going online–and going local. This hot trend is growing rapidly and shows no signs of letting up.” […]
Responsive Web Design- what it is & why you need it
Responsive Web Design is a web design approach targeted at crafting sites to provide an optimal viewing experience– easy reading and navigation with minimum resizing, panning and scrolling across a wide range of devices (from mobile phones to desktop computer monitors). When developing a new website for your business or redesigning your outdated existing site, […]
Image fundamentals for your site
A picture is worth a thousand words. Okay, maybe that sounds a bit cliche, but it’s true, especially when it comes to your website. So what does this phrase truly mean? It means that a single image has the potential to tell a story just as well as a large amount of descriptive text. Jakob […]
Google Devalues Link-building Tactics
For years, SEO professionals have emphasized the importance of increasing the number of external in-bound links to a site in an effort to build authority and trust, hence boosting organic search rankings. One by one, Google has been devaluing these tactics. What does this mean for your website? These changes will remove value that your […]
Expand your reach via email marketing
Want to know one of the best ways to stay in touch with your customers? Email marketing is an easy way to produce a message and get it to your audience within seconds. It’s cost effective and, if done properly, can help build brand awareness and loyalty. This form of marketing can cost as little […]
Rise of the Solopreneur – How to brand yourself
Strong branding is crucial in our ad-cultured world. It is important to ensure that you’re the first person in your field that enters customers’ minds. This can be a somewhat daunting task when it’s just you-the entrepreneur who works solo. You may ask yourself: How can I stand out and become memorable in the minds […]
Square-up your business!
According to Jack Dorsey, the founder of Twitter, “Square is the shape of things to come.” The Square has built-up its reputation on a small credit card reader that plugs into the headphone jack of an iPhone or iPad and allows any user to accept credit card payments using an app. This new technology has […]
Why use PayPal?
If you’re thinking about selling products or services online, you may want to consider PayPal as your method for securing online transactions. PayPal is great for integrating into Content Management Systems and makes it easy to place a link directly on your site. PayPal also works well with many handy plugins. Below are four reasons […]
3 tips on advertising your business online
Making room in your marketing mix for online advertising does not always have to burn a hole in your wallet. There are numerous inexpensive ways to advertise your business online that can have just as big of a return as some of the more costly ways. Below are 3 cost-effective tips on advertising your business […]
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