Quick! Let’s Google It… Do us a favor and open up Google and search: St. Augustine, FL — what website results pop up? How about Things to Do in St. Augustine, FL, St. Augustine Events & Where to stay in St. Augustine? You should start to see a common denominator among these popular search terms […]
The 411 on E-Mail Marketing
E-mail marketing allows you to reach a mass number of people quickly & efficiently (plus it’s affordable)! There are many free or cost-effective e-mail marketing websites available, however it’s how you’re utilizing these programs that’s most important. Quality over Quantity E-mail marketing is the key to delivering content to your prospective customers. It is essential […]
Time for a Complete Website Re-Design?
Design…it all starts with a concept …The concept behind a website will drive every other element. Your sites single purpose for existence is to promote your products and services to increase revenue and awareness. In order to do this, you must get visitors to your site, gain your audience’s attention and give them more reasons […]
The Importance of a Strong Brand Identity
Your brand distinguishes your small business from its competitors… A strong brand identity will build your small business’ reputation and form consumers opinions about your products and services. This includes visual aspects such as logo design, print materials and color schemes as well as verbal elements like your tag line and marketing material. Your branding […]
5 Ways to Integrate Social Media into the Mix
1.) A Social Website A call-to-action from any source drives customers to your website. Linking your social networking sites to your home or landing page, allows people to to be driven directly to the product/services you want them to see. Not only are you going to gain a higher volume of website traffic, but you […]
Expand with e-Commerce
Want to sell your products online? Extend your company’s reach with a custom built eCommerce website. Whether you have a large retail store or just a handful of products to sell from home, our eCommerce system can give you the tools to sell your merchandise safely and securely online. Our system can help you manage […]
SEO vs. SEM: What are they and what can they do for you?
Search Engine Optimization is… …adding keywords and phrases to your website content, titles and descriptions in order to make your website appeal more to search engines like Google, Yahoo and Bing. Combined with other SEO strategies like link building, social media, blogs, etc. search engine optimization can help your website move up in the rankings […]
Connect with Contact Forms
Give your customers an easy way to reach you! When a potential customer visits your website, what methods are available for them to get in touch with you for an estimate, to schedule an appointment or just to ask questions? Do you have a phone number listed on your website? An e-mail address? Fax number? […]
Take Your Website Outside!
40% of OldCity.com’s Traffic in July was Mobile. Step out on St. George Street on a busy Saturday and you won’t have to wait more than five minutes to see someone searching the web on a smart phone. Mobile devices are becoming incredibly popular for people on the go, and visitors to St. Augustine are no […]
Does Your Logo Have Wrinkles? 5 Signs it’s Time for a new Logo
1. Your logo is not part of the digital age. If we asked you to email us a copy of your logo, would you be able to do it? Almost all designers whether they’re creating websites, brochures, T-shirts, embroidered uniforms, billboards or anything else will need a digital copy of your logo, preferably in the format […]
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