Is Pinterest right for your business? By now you've probably heard about the latest social media craze known as Pinterest. Essentially, Pinterest is a virtual bulletin board where users can share items they find on the web by "pinning" them to their boards for everyone to see. Although the website (www.pinterest.com) is most popular with women, [...]
40% of OldCity.com's Traffic in July was Mobile. Step out on St. George Street on a busy Saturday and you won't have to wait more than five minutes to see someone searching the web on a smart phone. Mobile devices are becoming incredibly popular for people on the go, and visitors to St. Augustine are no [...]
1. Your logo is not part of the digital age. If we asked you to email us a copy of your logo, would you be able to do it? Almost all designers whether they're creating websites, brochures, T-shirts, embroidered uniforms, billboards or anything else will need a digital copy of your logo, preferably in the format [...]
1. Have a mission Just like anything else, your Twitter account needs to have a purpose. For what reason do you need to get on Twitter and post information? Here are a few examples of possible mission objectives: Find new customers Keep current customers informed Demonstrate your expertise Form relationships with other businesses 2. Use [...]
Are you making strides with your Facebook marketing strategy? Over the last few months we've held a couple of Facebook workshops to help business owners like you figure out how to create an effective and efficient strategy for the social media site. For those of you who were unable to attend, we've shared some tips [...]
#5 Your website is too skinny. This can mean one of two things -- either you have a website that was designed around the start of the new millennium that was narrow to accommodate the small screen sizes back then, or you have too little content on your website. Either way, it's time for a new site [...]
Are you still digging brochures, rack cards or business cards out of the same box you had printed five years ago? It might be time to take a look at those old materials and see what we can help you update! Here are a few things we can update/add to your print designs: 1. QR Code [...]
Our workshops are continuing to grow! Yesterday we followed up the success of our Facebook workshops by hosting our first Google Analytics Business Clinic. Our clients in attendance learned all about using statistics gathered from their website to improve their web presence, convert more customers and build their business. We will be announcing another Google [...]
Get to know the people who are visiting your website. Have you ever wondered how many people visit your website? How long do they stay on the website? What pages do they visit? How did they find your website? Google Analytics can answer all of these questions! This incredible program is free to use and [...]
SPECIAL WEATHER ALERT: OldCity.com has a new forecast for success thanks to a recent partnership with The Weather Channel. OldCity.com & St. Augustine received a special feature on Weather.com's Travel section! As part of The Weather Channel's summer vacation series, their producers have selected several articles, blogs and photos from OldCity.com to share in the [...]
