Proven ways to market your website So, you’ve taken the time and spent the money on a brand new website, but now what? You now have the challenge of bringing in traffic and not just any traffic, but new, qualified visitors that will spend time exploring your site and essentially contact you for either more […]
eCommerce Holiday Gift Ideas
It’s time to start selling holiday-themed gifts online! Cyber Monday isn’t the only day shoppers go online to purchase great gifts for the holidays. Almost every day in December leading up to Christmas proves to be a profitable time for online storefronts. In fact, US eCommerce and Online Retail holiday sales reached $33.8 billion last […]
Are you ready for Black Friday?
Last year, $59.1 billion was reportedly spent on this highly sought after event, which now spreads from the Thursday before to post Black Friday weekend deals, with Small Business Saturday on November 30 and Cyber Monday on December 2, closing out the weekend shopping extravaganza. How can the small businesses compete with the big guys […]
Holiday Marketing Tip Challenge
FACT: St. Augustine attracts hundreds of thousands of visitors each holiday season. Whether a visitor stays for one night or all month, it is widely known that during the holidays, tourism in the nation’s oldest city is thriving. If you own a B&B, restaurant or tour company, you’re probably busy answering the phone and responding […]
Influence with design
Determine your goal, make a plan & persuade your audience What is design and how does it relate to my website? Let’s start with a definition: Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; user experience […]
CMS Update Management
The importance of staying on top of site updates One of the many services Old City Web Services, Inc. offers our clients is Quarterly Content Management System (CMS) Update Management. It is important to update both the version of your website and all of the plug-ins as a preventative maintenance measure to lower the risk […]
Hashtags for #Smallbiz
Hashtags are something you definitely should be using when formulating tweets, assuming you already have a Twitter account dedicated to your small business that is. A hashtag is designated with a number sign (#) paired with a word or phrase (without any spaces or other characters) to perform a variety of functions. In the Twitter […]
Need help updating your site
Nobody likes to see outdated / false information on a company or organization’s website. If your site currently has inaccurate information, such as dates, prices or ancient photos, it’s time to think about an easier way to maintain this valuable investment of yours. Setting aside time to update your site is often difficult for small […]
Storytelling Online
Since we now know that storytelling is a primal and powerful form of communicating to others, we are going to focus on the parallels of storytelling since much of what needs to be considered when creating a story is the same as what’s needed for creating a website or mobile app. Today we will explain […]
Creative use of video online
Video has maintained a powerful reputation of being one of the most efficient tools of visual communication. A creative and engaging video is a terrific way to present a product, service or brand and transform the user-experience to a much more interactive level. Because of this, professional, eye-catching videos are becoming increasingly popular in Web […]
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