Want to improve your level of customer engagement? Customer engagement is the emotional connection between a customer and a company or brand. Engaged customers are loyal to your brand, passionate about your brand and advocates for your brand. Below are 3 helpful tips you may want to consider: 1.) Video If you spend any time [...]
How can you really tell if your marketing efforts are outdated? We've developed a simple check list to help you determine if how you're running your small (or big) business is in-line with the newest technology and innovative marketing trends. Note: If you answer "Yes" to any of these categories below, pick up the phone [...]
People often create judgments based on first impressions. This same reality applies when it comes to how potential customers, suppliers and business partners form their initial impression of your company - they will make quick judgments whether or not to conduct business with you in-part on how professional you appear to them. Having a good [...]
First and foremost, it is important to understand the difference between a mobile site and a mobile responsive site. A mobile-responsive website is a website built on a special framework so that regardless of how you have the browser window sized, or which mobile phone or device you are using, the images and layout adjusts [...]
Maybe you just redesigned your website with an eye-catching design, innovative components and you're confident that it is informational, looks great and really sets you apart from competition. Now ask yourself-- are people (the right people) finding my fabulous new site? Having a new website is great, but it's just not enough...now you need your [...]
Managing your own social media networking sites for your business is not a small fleet! Many business owners avoid social media marketing all together since it doesn't typically have an immediate monetary return, however if you're leaving this out of your marketing mix, you're turning down infinite potential leads and important consumer engagement. Most likely [...]
Have you ever heard of Cybersquatting (also known as domain squatting)? Cybersquatting, according to the Anticybersquatting Consumer Protection Act, is "registering, trafficking in, or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else." The cybersquatter then offers to sell the domain to the person [...]
It's time for some Spring cleaning (and we don't mean around the house)! From website development, re-designs and eCommerce solutions, to new online marketing strategies, Old City Web Services has been busy this Spring helping small business clean-up their web presence and digital design needs. Below, we've highlighted a couple samples of our recent work [...]
A common question we often hear is: When is my site optimized? The best answer: It's an ongoing process. With this being said, constant SEO and SEM modification will lead you to a more optimized site. It is important to invest in ongoing Optimization in order to reach your ultimate goal of the moment where [...]
With more and more people shopping online, considering an eCommerce shopping cart system for your website may be just what you need. Integrating an eCommerce system into your existing site will allow you to sell your products or services online and keep the same look and feel of your current site. Whether its books, accessories, [...]
