What does RSS stand for? It stands for Really Simple Syndication. Now you’re probably saying to yourself, “Okay, but what is it?” Here’s our simple answer: RSS feeds gives readers a method to keep up with their favorite blogs, online news and any other favorite websites. Anyone can choose the sites they wish to subscribe […]
The Power of Google+
As the social media scene continues to progress, it can be hard to keep up with the various platforms, such as Google+. It’s even more difficult to transition from say Facebook or LinkedIn to this new platform, especially when you’ve finally familiarized yourself with these. Google+ is a whole new player in the game-it brings […]
3 ways to enhance customer engagement
Want to improve your level of customer engagement? Customer engagement is the emotional connection between a customer and a company or brand. Engaged customers are loyal to your brand, passionate about your brand and advocates for your brand. Below are 3 helpful tips you may want to consider: 1.) Video If you spend any time […]
Out with the old…in with the New
How can you really tell if your marketing efforts are outdated? We’ve developed a simple check list to help you determine if how you’re running your small (or big) business is in-line with the newest technology and innovative marketing trends. Note: If you answer “Yes” to any of these categories below, pick up the phone […]
Logos 101: Professionalism is Key
People often create judgments based on first impressions. This same reality applies when it comes to how potential customers, suppliers and business partners form their initial impression of your company – they will make quick judgments whether or not to conduct business with you in-part on how professional you appear to them. Having a good […]
Importance of going mobile
First and foremost, it is important to understand the difference between a mobile site and a mobile responsive site. A mobile-responsive website is a website built on a special framework so that regardless of how you have the browser window sized, or which mobile phone or device you are using, the images and layout adjusts […]
Secrets to being seen online
Maybe you just redesigned your website with an eye-catching design, innovative components and you’re confident that it is informational, looks great and really sets you apart from competition. Now ask yourself– are people (the right people) finding my fabulous new site? Having a new website is great, but it’s just not enough…now you need your […]
Feeling flustered over social media?
Managing your own social media networking sites for your business is not a small fleet! Many business owners avoid social media marketing all together since it doesn’t typically have an immediate monetary return, however if you’re leaving this out of your marketing mix, you’re turning down infinite potential leads and important consumer engagement. Most likely […]
Do you own your domain name?
Have you ever heard of Cybersquatting (also known as domain squatting)? Cybersquatting, according to the Anticybersquatting Consumer Protection Act, is “registering, trafficking in, or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else.” The cybersquatter then offers to sell the domain to the person […]
Recently Launched Websites & Design Work
It’s time for some Spring cleaning (and we don’t mean around the house)! From website development, re-designs and eCommerce solutions, to new online marketing strategies, Old City Web Services has been busy this Spring helping small business clean-up their web presence and digital design needs. Below, we’ve highlighted a couple samples of our recent work […]
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