In Part I of our series about promoting your website, we discussed the importance of SEO. In part II, we looked at branding. And in Part III we looked at how to use Social Media to promote your website. Today, we are putting email up to the task of website promotion and will be sharing [...]
One of the best ways to keep your customer base engaged is with recurring contact with an email newsletter. One hurdle in this segment of marketing is getting the customer to actually open your email. Here are some strategies for having your message heard after you've spent the time crafting it. Be Specific: Your subject [...]
Email marketing is an excellent way as a small business owner to reach your client base and build your business. It is inexpensive and a way to keep a personal connection with your customers. Remember with your email marketing strategy that people are very particular about who they share their email address with - make [...]
There are so many ways we are told daily that will help us boost our business. Expanding your concept of customer service is key to your business model and has to be part of a larger strategy for customer engagement. It is important not just to engage customers, though, but to meaningfully engage customers while [...]
Whether for business or personal purposes, email can be a very effective way to communicate. The ability to compose efficient and effective email is very important for productivity and responsiveness. When not done correctly it can have the opposite effect you are trying to achieve when you send your message off. Here are 5 tips [...]
FACT: St. Augustine attracts hundreds of thousands of visitors each holiday season. Whether a visitor stays for one night or all month, it is widely known that during the holidays, tourism in the nation's oldest city is thriving. If you own a B&B, restaurant or tour company, you're probably busy answering the phone and responding [...]