Email marketing is an excellent way as a small business owner to reach your client base and build your business. It is inexpensive and a way to keep a personal connection with your customers. Remember with your email marketing strategy that people are very particular about who they share their email address with – make sure what you share is mutually beneficial in that it gets your message across and doesn’t waste their time.
Here are some tips for making email marketing effective and useful for both you and your customers.
Make it Easy to Subscribe. Have a way for customers to sign up for your email list either in your brick and mortar business or your online website. Don’t ask for too much information – just their name and email address is sufficient. Don’t make them jump through hoops!
Design Your Email to Fit Your Brand. Your email campaigns should match your brand’s look and feel. If you’re using a template, you might want to customize it to include your company’s colors and logo in the header. Keep your brand consistent so they feel comfortable and familiar when they receive your messages, and they always know it’s you that is talking to them.
Make it Scannable. Providing line breaks and making your content easily readable for those who are in a hurry is imperative. Get to the point and do it well. Most people scan an email for the most relevant content and skip ahead to it. Use italics and bold to draw attention to the most important aspects of your message.
Keep it Relevant. To ensure this, you can break your mailing list up into groups and only send what certain groups are looking for. You can also know your audience, know what they respond to, and why they are signed up in the first place. Knowing your business and having confidence in what you do and the services you provide and sticking with this is very important. Don’t try to be something you or your business are not. Be consistent and trust your brand.
Be Consistent. Your customers will come to know that you send your email at a certain time or a certain day and they will come to look for it. Be consistent in your message and in your timing so you can always be a brand your customers trust.
Old City Web Services can help you with all of your marketing needs. Just contact us today and let us get started!
At Old City Web Services, we specialize in marketing so that your online presence is optimized to its maximum potential. Call us (904.829.2772) or e-mail us and we will be happy to offer our services!