Terms you Need to Know HTTP (HyperText Transfer Protocol): how we send and receive information on the web. For example, by typing "fall activities in St. Augustine," in Google's search box, you are actually sending a command to a server. In return the server fetches the information. SSL (Secure Sockets Layer): is the technology that allows information [...]
Hi there! Steve coming at you from Old City Web Services; I lead the SEO efforts for our fine company. In my first addition to the "Tips For Success" series, I'd like to share an important aspect of digital marketing that every business owner or operator can leverage - "NAP consistency." NAP is an SEO term that [...]
Learn how Google relates to your business. 1. Google doesn't automatically know what your website is about. In order for Google to catalog your website in their search database, you need to have text on your site that explains what your website is about. This can appear in both the content that visitors see and [...]
What kind of relevant search engine traffic is your website getting? When it comes to search engine optimization (SEO), it's a common misconception that all traffic to your website is good. In fact, one of the most important components of SEO is finding the most relevant traffic to bring to your website. What do we mean by that? [...]
5 Things You Need to Know about Search Engine Optimization If it seems like we talk about search engine optimization (SEO) a lot, it’s because it has quickly become a key factor in creating a successful marketing campaign. Odds are that by now you’ve heard of SEO and have an idea of what it is, [...]
If you're a little confused when it comes to SEO, you're not alone. The evolution of the Internet has left many people scrambling to keep up with new terms and capabilities on the web. Search engine optimization is a new internet marketing tool that combines knowledge of how search engines work with research into what keywords and phrases [...]
If it can't then you are missing out on a huge amount of traffic that should be coming to your site. The way to get Google to see you is through Search Engine Optimization, also known as SEO. To understand the value of SEO it is important to understand how Google works. May we suggest that you [...]
