You have your business that you know in and out. You understand everything there is to know about the services you offer and the products you stand by. You also know you need to market your business, and in today's world that means using the internet to reach customers. That is where we come in, but often you are left without knowing what WE are talking about. Here is a quick list of terms to help you understand more about what we do and how we use our expertise in this area to help your business.
Internet Terms You Need to Know:
URL: This is the address that a user types into the address bar to reach your website. Ex: http://www.oldcity.com
Browser: Examples are Internet Explorer, Firefox, Chrome, and Safari. These are what platform you use to browse the internet and each is a little different, offering a unique experience for web visitors.
Landing Page: This is the page that a web user "lands" on when they arrive at your website. It's the place where you welcome a visitor to your website, share an overview of your business and provide your first impression to them about who and what you are as a company.
Content Management System: A content management system (CMS) is a back-end tool that allows publishing, editing and modifying content on a website. Using a CMS can make it easier to change the design of a site independent of the site's content or pages. A CMS doesn't require downloading software to your computer and can be used from anywhere with an internet connection, making it a user-friendly and streamlined way to manage your website.
Backlink: Links from other website pages to yours, used to increase a site's popularity with search engines and to get more people to visit your site. The quality of a backlink and its anchor text is factored into Google's algorithm when deciding how much importance to place on it and therefore where to place it in search engines.
Blog: a blog, short for weblog, is an online journal or diary and a very popular current method of sharing your thoughts with the world. It is also very popular as a marketing tool. An Example is http://oldcity.com/city-blog.php
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