Want to improve your level of customer engagement? Customer engagement is the emotional connection between a customer and a company or brand. Engaged customers are loyal to your brand, passionate about your brand and advocates for your brand. Below are 3 helpful tips you may want to consider:
1.) Video
If you spend any time on the internet, you’ll find that it’s almost impossible to avoid videos-videos of celebrity interviews, dogs doing tricks, commercials– you name it, it’s there! People like to put a face to a brand and with video, you can do just that. Here are two ways video will enhance your customer experience:
- Videos convert people into paying customers- in the article, Astounding Online Video Statistics That Brands Can’t Afford To Ignore [Video], written by the Social Times, “customers that watch videos of products or services are 85% more likely to make a purchase.”
- Videos come up in search results-Google announced earlier this year that more than 1 billion unique visitors are on YouTube each month.
2.) Responsiveness
I’m sure you’ve found that there are multiple online forums and blogs that allow customers to express their opinion or write reviews about their experience with local businesses. For example: Trip Advisor, Urban Spoon and Open Table are a few for the food and beverage industry. According to TripAdvisor’s 2013 Fact Sheet, more than 60 new contributions are posted every minute! Of course nobody likes to receive a negative review and it’s nearly impossible to prevent them, but there are ways to maintain your valuable reputation by your level of responsiveness. It’s important to respond to both the good and the not-so-good reviews. Just make sure you are open, honest and apologetic to the bad. This will reflect positively to other commentators and especially to the one that wrote the review. Maybe your responsiveness even convinced them to come back and give you another shot. If you aren’t actively responding to these reviews, you can bet your competition is and their gaining brownie points for doing so.
3.) Social Interaction
I’m not talking about going to mixers or having dinner parties with your clients–I’m taking about social media responsiveness. Not only should you be posting, tweeting and pinning, but you should be commenting and re-tweeting also. Try to set aside a little time each day to engage with your customers and respond to what they’re saying to you. If you’re only putting content out there, customers may feel you’re not listening to them. When you do this, you’re adding a personalized touch that your customers appreciate and remember.Want to learn more ways to enhance your level of customer engagement? Old City Web Services will help you become more responsive and increase your online presence. Contact us today by giving us a call: 904.829.2772 or emailing us: letusmarketyou@oldcity.com.