Over the next month we’re going to take a closer look at the most important components involved in creating a good website, starting with design. With every custom website design we create, there are several principle factors we take into account, including:
1. User Friendly: The most important factor in any design is the ease of use it provides for visitors. Clean lines, clear navigation and a simple layout will make it easy for visitors to find what they’re looking for. Our user friendly designs also help direct visitors to do exactly what you want them to do—whether it’s to fill out your contact form, call you, or visit your business’ physical location.
2. Great Photos: Users are most often drawn to a website by engaging, professional photography. You provide your own photography or allow us to select images from stock photo sites. If you decide to use your own photography, be sure to get signed releases from your subjects, use a camera with good resolution and make sure you have ample lighting (outdoor shots are usually best!).
3. Clear Message: Your website must convey the message of the company through appropriate design elements. The design has to match up with your company’s brand so that the visitor will have a clear perception of your message.
4. Complimentary Content: The best designs are balanced with just the right about of text and information. We often don’t think about it, but text has a certain design appeal to it as well. A combination of headlines, short paragraphs and bulleted lists provide design balance. Additionally, sites with sidebars should be mindful of having so much text in the side column that it runs longer than their primary content column.
5. Viewer Readability: Along the same lines, we want to be certain that your selected fonts are easy to read in all sizes. Scripted or highly stylized fonts should be reserved for headlines and titles while primary text should be displayed in simple fonts for easy reading.
Click on one of the “Read More” links above or visit the Old City Web Services blog for more details on each of these five design essentials.
We’re ready to create a professional, custom design for you!
The Old City Web Services staff features talented designers who can create professional web designs just for your business. For more information call (904) 829-2772 or send an email to us at letusmarketyou@oldcity.com.