Are you enjoying our new Customer Education Program? Let us know!
At Old City Web Services, it’s important to us that we help our clients enhance their business in every way possible. We not only offer services to assist you in promoting your business, we want to provide you the knowledge you need to market your business in 2010 and beyond.
We would like to take a moment to ask three quick questions about our Customer Education Program to help us provide you with the best possible service. To participate, please visit this link:
Customer Education Program Evaluation Survey
Thank you for your participation!
– OldCity.com
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Whether you intend to or not, your company is building a brand name for itself every day. The question you should ask yourself is–am I building a good brand?
1. What is a brand?
A good brand is about the sum of two parts: a company image (usually a logo) and the feelings that image evokes in your customers. The goal for any business is to have a successful brand that is easily identifiable and creates positive feelings for your customers when they see it.
2. Keep it consistent.
In order to make your company brand as recognizable as possible, it’s important to keep it consistent in everything you do. From print materials like business cards and brochures to your website and online advertising spots, make sure you use the same company logo, colors and taglines. Repetition will help your customers remember your name when they need your services or products.
3. Know your competition’s brand.
Keep an eye on the competition and how they position themselves as far as branding. You want to be certain that your company brand stands out from other businesses in your industry. If you’re in an especially competitive business sector, your tagline and imagery should emphasize what makes you different from your competitors.
4. Don’t be afraid of change.
If you have an existing brand that’s not working or if you try one and get a ho-hum response from clients, don’t be afraid to try something different. But once you find a successful brand, stick with it so your customers don’t get confused.
5. The key to a good brand is in the logo.
Everything about your brand starts with a logo. The colors, fonts and images you choose to represent your company should also represent everything about your brand. If you want your customers to think of your company as professional, eco-friendly and affordable, your logo must reflect that.
Get started today!
We can help you get your business brand in shape starting with a professional logo. Once your brand is established, let us help you emphasize your new company image with a website, business cards, letterhead, advertising and more.
Get started today by giving us a phone call (904) 829-2772 or sending us an e-mail at letusmarketyou@oldcitywebservices.com.