Hashtags are something you definitely should be using when formulating tweets, assuming you already have a Twitter account dedicated to your small business that is. A hashtag is designated with a number sign (#) paired with a word or phrase (without any spaces or other characters) to perform a variety of functions. In the Twitter world, users attach hashtags to tweets as a search mechanism that categorizes keywords and phrases. For example, two hashtags commonly used by small businesses are #smallbiz or #smb. Attaching one of these to a tweet will help categorize your business, allowes users to find you. Want to begin using Hashtags on your #smallbiz Twitter account? Here are three tips to get you started:
1.) Keep it simple
When crafting hashtags, a good rule of thumb is to keep them simple and consistent. Long, complex tags are neither search-friendly nor commonly used. For example, if you want to tweet about a new app you recently launched, instead of tagging #Smallbusinessappsandtools, you’re better off breaking it up and using two shorter tags, such as #smallbiz and #apps. This also increases the readability of your message. Lastly, don’t be afraid to use abbreviations for words–there’s a character limit for a reason!
2.) Be creative
Twitter allows users to create their own hashtags so don’t be discouraged or think that just because you’re a small business, your new tag won’t be discovered. Both large and small brands create hashtags to generate buzz around a marketing campaign or to entice customers. For example, if you’re having a contest for free concert tickets, you may want to create a hashtag that incorporates you and the band name (i.e. #StyxOldCity ). Your tweet could be something like: RT to win FREE TIX to the Styx Concert this WKND #StyxOldCity. Maybe provide a link to for people to get more information or purchase tickets online.
3.) Organization
Stay on top of trending and relevant hashtags by organizing your columns on your social dashboard. You can customize these columns by either your social networks, popular search terms or by specific hashtags. Not sure what a social dashboard is? Check out Hootsuite and TweetDeck–two social media dashboards that allow you to schedule, manage and analyze multiple networks in one centralized location.
Want to learn more about how to implement hashtags into your social media strategy? Contact us today by emailing us: letusmarketyou@oldcity.com or by giving us a call: 904.829.2772.