A website without SEO is no better off than a flyer or business card
FACT- Leads that come from a search engine (such as Google) have about a 15% close rate, while outbound leads only have about 2%. It’s no doubt that your website is an extremely valuable marketing tool for your business, however there are over 644 million active websites and if yours gets lost in the bunch, it prevents customers from finding you and its value begins to decrease. If you question how many people are finding your website, it’s time to consider an SEO (Search Engine Optimization) strategy.
So, what is SEO you ask? Defined simply, it’s the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (organic) search results.” As a result of professional SEO, you’ll gain more traffic to your site, meaning more potential customers, right when they’re looking for your products or services.
Still questioning the importance of SEO? Below are 3 reasons why you should invest in a professional SEO plan:
1. You’re a needle in a haystack without it
You’ve gone to the trouble of designing and developing a website for your company–congrats, this is a necessity for any business with the rise of the internet, regardless of your size, location or industry. Just remember, when it comes to the internet, there is no truth in the saying: “build it and they will come”.
2. It won’t burn a hole in your wallet
Every business owner’s favorite word is “Affordability” and although SEO is an investment, the return truly outweighs the cost. The best part about SEO is that it works for you around the clock! You have the potential to bring in new business 24/7.
3. The stats don’t lie
- 72.3% of Google search engine users chose a natural search result as the most relevant (compared to clicking on a paid-for ad)
- The percentage of users who click on an organic result within the top 10 is 52.32%
- A #1 position in Google’s search results receives 18.2% of all click-through traffic, while a #2 position receives 10.1%, the third 7.2%, the fourth 4.8%, and all others are under 2%
- 93% of online experiences start with a search engine
Source: Moz
Ready to to start securing more leads from you website? Email us at: letusmarketyou@oldcity.com to schedule a free consultation or give us a ring: (904) 829-2772. We look forward to hearing from you!