While many business owners feel that they have a choice in marketing OR advertising, the truth is that the two must work together in order to maximize the return on your investments. While print advertisements on billboards, phone books and newspapers have dominated the market in the past, the Internet is now the premium advertising solution for your business.
At the beginning of the month, we talked about finding your target market before you begin any marketing campaign. Now is a great time to use that research to determine where you should spend your advertising dollars. If your market is locals and visitors to St. Augustine, the best place to advertise your business is on OldCity.com.
Here are just a few of the benefits you can receive from an OldCity.com advertisement:
– Measure the return on your investment with monthly hit reports. You don’t have to take our word that your OldCity.com ad is bringing traffic to your site. Each month, we provide every advertising customer with statistics that show exactly how many people have clicked on your advertisement each day of the month.
– Change your advertisement to reflect seasonal specials and limited offers. Gone are the days of running the same boring print ad for an entire year. With online advertising you have the flexibility to make changes to your advertisements or choose to run them during a specific part of the year. Modify your OldCity.com ad once a quarter to advertise holiday deals, spring break specials, summer savings and fall discounts.
– Reap the rewards of OldCity.com’s top search engine rankings. Because users are more apt to click on organic search engine results instead of paid search engine advertisements, we’ve spent almost a decade establishing OldCity.com as one of the top organic results for some of the most popular St. Augustine terms on the web. Search Google for Saint Augustine, St. Augustine, FL; Saint Augustine, FL; St. Augustine Attractions; St. Augustine Dining or St. Augustine Wedding and see who comes up first out of the millions of results for each of those terms. Not only does that maximize the exposure for your advertisement, just having a link from a site with a high page rank like OldCity.com can increase your own page rank with Google and the other search engines.
– Experience personal customer service and assistance. Every advertiser on OldCity.com receives the same one-on-one attention provided to all Old City Web Services customer. Our experienced staff can recommend the best place on OldCity.com for your advertisement to maximize your online exposure. We can also assist you with an eye-catching advertisement design and professional text for your expanded listing.
Call or e-mail us to bring more traffic to your business with an advertisement on OldCity.com. We offer a variety of advertising options to fit your needs and budget including expanded listings, buttons and banners. Mention Ratepoint and we’ll give you a button free for 30 days so that you can see what the power of OldCity.com can do for your business.