Every day several hundred million people do a Google search, click on one of the results, get sent to a website only to be greeted by a page that has absolutely nothing to do with the ad that they clicked on. If the website owner is lucky the visitor may poke around the site a bit; however, more often than not… they close that window and go to the next result.
This should never happen to you. If it does, then change it.
It is vitally important that both your advertising and your landing pages match up. This is true of all forms of advertising; radio, email, tv, newspaper, direct mail, and magazines. Your advertisements clearly point potential clients and customers to the information and products that they want.
To make this happen make sure that your advertisements and your landing pages have a clear message that is being delivered to a specific audience. Don’t try to attract the whole world to you with something vague.
Be specific and deliberate. And most importantly…make sure that everything matches.
Questions of the day:
- Do you advertise to get people to your website?
- Do you use SEO to send people from search results to a landing page that matches?