Have you been using Twitter half-heartedly as part of your social media strategy to get the word out about your business? Do you know it's important but don't quite know how to use it so that you can effectively get results? Here are some ideas for how to use Twitter effectively to make your business [...]
Creating a website for your business can be a great step toward growing your audience, spreading information about who you are and what you do as a company, and increasing your online presence and ultimately your business' bottom line. The fact is that simply creating a website and sending it off into cyberspace is not [...]
Many small businesses today rely a great deal on Business to Business (B2B) marketing as part of their business model. B2B is a marketing practice that allows a business to sell products or services to other companies that resell them, or use them in their products or services. When it comes to content marketing, a [...]
Good web design brings a website to life, engages the user, and can be the catalyst your small business needs to attract more customers. A visually appealing website makes visitors want to stay and return. There is a lot to consider when building a website: brand, ease of use, appearance, color scheme, navigation, photography, and [...]
Using Twitter is necessary for having a well-rounded social media strategy for marketing your business. There are so many new tips and tricks for making Twitter easy to use and effective when it comes to getting your brand out there to the public. Whether you are new to Twitter or if you just want to [...]
This is becoming a mobile world. Everywhere you turn, it seems people are using their phone or mobile device when they need information. It is imperative today to have a website that keeps up with this trend and fills the needs of customers who are looking for information on their mobile device rather than their [...]
A 301 redirect is a way to forward one web link to another. It sends users and search engines to a different link than the original while allowing you to keep your search engine ranking for the page. It's also a useful way to preserve your old, out-of-date content by simply redirecting old pages or [...]
It seems like search engines are constantly changing their algorithms, making it very difficult to keep on top of best practices for Search Engine Optimization (SEO). Despite these constantly changing factors, there are basic SEO mistakes you'll want to avoid. Not Researching Keywords Properly Your website shows up in search engine results based on keywords. [...]
Build - Once you choose the social media platform(s) you want to utilize to increase online awareness of your brand, set up your profile(s) including a short, compelling bio to attract people letting them know who you are and what you do. Having a presence on Facebook, Twitter, Pinterest, Google Places, and YouTube in addition [...]
Does it feel like someone is speaking a foreign language when they start talking about the internet, their website, and how it works? Here are some quick definitions of terms that will help you better understand and be better at keeping up in conversation. DOMAIN: A domain is an addressing construct for identifying and locating [...]
