Have you been using Twitter half-heartedly as part of your social media strategy to get the word out about your business? Do you know it’s important but don’t quite know how to use it so that you can effectively get results? Here are some ideas for how to use Twitter effectively to make your business grow.

Put Twitter to Work For You

Think about a challenge you face in your business today. How could Twitter help you solve that problem?

Offer a Twitter-only special. If your business is slow one day, promote a Twitter-only special with a code for a discount or freebie.  People will use it and share it, and you’ll get more business and word-of-mouth referrals!

Include photos with your tweets.

Including photos will increase your twitter replies and re-tweets. People love visuals and are more likely to share them, increasing your name and business exposure.

Publicize Your Twitter Account.

Share your twitter name wherever you can so that customers who use twitter can find you, follow you, interact with you, share their love of your products or services with their followers, and participate in your Twitter specials.

Tweet for Google.

Google is going to be showing Twitter posts in search results again soon and this can mean big things for your business. If you tweet consistent, relevant content – those things will show up in Google search results helping build your business’ ranking authority in search engines and will help internet searchers find your business when they search for key words relevant to your business.