We are beginning a new four part series which will be centered around content marketing. This week, we are looking at how to use Google Analytics to improve your content marketing. Believe it or not, there is actually a way to make use of the information you gather from your analytics report – bounce rates, […]
Promoting Your Website Part IV: Email
In Part I of our series about promoting your website, we discussed the importance of SEO. In part II, we looked at branding. And in Part III we looked at how to use Social Media to promote your website. Today, we are putting email up to the task of website promotion and will be sharing […]
Promoting Your Website Part III: Social Media
In Part I of our series about promoting your website, we discussed the importance of SEO. In part II, we looked at branding. Today, in Part III we are going to look at how to use Social Media to promote your website. Social media is a great outlet for driving traffic to your website and […]
Promoting Your Website Part II: Branding
Last week in our series about promoting your website, we discussed the importance of SEO. Part of SEO is knowing your brand and niche well enough to use the right keywords so that ultimately, your website is being promoted to its maximum potential. You can’t do this until you have your branding complete. Branding involves […]
Promoting Your Website Part I: SEO
The next 4-part series we have is going to focus on how you can take the website you have now and promote it, maximizing it’s potential and making the most of it for your business. Today, in Part I, we are discussing Search Engine Optimization, more often known as SEO. The foundation of promoting your […]
Why You Shouldn’t Have a Website that Uses Flash
Websites using Adobe Flash often are visually appealing and artistically elegant, yet they end up causing many issues both for the website owner and for the website viewer. With the many options now available for building attractive websites today, Flash has proven to be outdated and a headache for all parties involved. Websites that have […]
Customer Retention Part IV: Share Your Knowledge
In this series about Customer Retention, we have looked at Customer Retention: Building Your Business Community to Build Your Business, Customer Retention Part II: Use Social Media for Word of Mouth Marketing and Customer Retention Part III: Recognize Your Customers. We are wrapping up the series with today’s Part IV in which we’ll discuss sharing […]
Customer Retention Part III: Recognize Your Customers
Two weeks ago, we looked at Customer Retention: Building Your Business Community to Build Your Business and we ended with the importance of using social media to add value for your community base. Last week we talked about Customer Retention Part II: Use Social Media for Word of Mouth Marketing. Today, in part three we […]
Customer Retention Part II: Use Social Media for Word of Mouth Marketing
Last week, we looked at Customer Retention: Building Your Business Community to Build Your Business and we ended with the importance of using social media to add value for your community base. This week we are going to continue discussing the importance of Social Media as you work on customer retention, only this week we […]
Customer Retention Part I: Build Your Business Community to Build Your Business
The most important part of your business is the customer base you have, and ultimately the community that you build around your business. Sure, a customer is a customer, but loyal and long-term customers that form a community around your business are what will keep you running strong. How to Build Community with Value: Unfortunately […]
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