Facebook has rolled out a new feature for Facebook Pages. Your business’ Facebook page can now utilize this feature that will draw the viewer right to a page you want them to go to that will help promote your business. If you are a hotel, you can use the BOOK NOW call-to-action and the button […]
Copy Writing for the Web
One of the biggest mistakes that can be made when building a website is in the area of copy writing. When you put your website online, you want viewers to know everything about yourself and your company and what you do that you are passionate about. It’s easy to get carried away and share too […]
Using Twitter to Expand Your Business
Have you been using Twitter half-heartedly as part of your social media strategy to get the word out about your business? Do you know it’s important but don’t quite know how to use it so that you can effectively get results? Here are some ideas for how to use Twitter effectively to make your business […]
Managing Your WordPress Website
Creating a website for your business can be a great step toward growing your audience, spreading information about who you are and what you do as a company, and increasing your online presence and ultimately your business’ bottom line. The fact is that simply creating a website and sending it off into cyberspace is not […]
Business to Business Marketing: Videos
Many small businesses today rely a great deal on Business to Business (B2B) marketing as part of their business model. B2B is a marketing practice that allows a business to sell products or services to other companies that resell them, or use them in their products or services. When it comes to content marketing, a […]
5 Best Practices in Web Design
Good web design brings a website to life, engages the user, and can be the catalyst your small business needs to attract more customers. A visually appealing website makes visitors want to stay and return. There is a lot to consider when building a website: brand, ease of use, appearance, color scheme, navigation, photography, and […]
3 Choices for Your Mobile Website
This is becoming a mobile world. Everywhere you turn, it seems people are using their phone or mobile device when they need information. It is imperative today to have a website that keeps up with this trend and fills the needs of customers who are looking for information on their mobile device rather than their […]
Using 301 Redirects in WordPress
A 301 redirect is a way to forward one web link to another. It sends users and search engines to a different link than the original while allowing you to keep your search engine ranking for the page. It’s also a useful way to preserve your old, out-of-date content by simply redirecting old pages or […]
5 SEO Mistakes to Avoid
It seems like search engines are constantly changing their algorithms, making it very difficult to keep on top of best practices for Search Engine Optimization (SEO). Despite these constantly changing factors, there are basic SEO mistakes you’ll want to avoid. Not Researching Keywords Properly Your website shows up in search engine results based on keywords. […]
Build and Develop a Social Media Presence for Your Business
Build – Once you choose the social media platform(s) you want to utilize to increase online awareness of your brand, set up your profile(s) including a short, compelling bio to attract people letting them know who you are and what you do. Having a presence on Facebook, Twitter, Pinterest, Google Places, and YouTube in addition […]
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