The point of your website it to attract the attention of your customers, not overwhelm them with fancy animation and lengthy paragraphs about why you're the best. It's important to include enough information to persuade visitors, but not confuse them or you'll fail to get your message across quickly and effectively. Below are three ways [...]
Why not make it more convenient, assessable and all around easier for your customers to buy your products / services? The answer is simple-- eCommerce. Having a way for customers to make purchases online either on a computer, tablet or mobile device, is not only giving you another revenue stream, but it's actually much more [...]
If you own a small business, you've probably been hearing a lot about the importance of mobile recently. This is primarily due to the overwhelming amount of data that's been collected on the increased usage of mobile users and the way these devices have changed the way we interact with the world. Here are some [...]
Content Marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Below are three To-Do's that will help improve your content marketing efforts in 2014: Rethink Old Tools Are your customers responsive to the content you put out on social media? How much time [...]
Gathering and acting upon customer feedback is extremely valuable to companies of all sizes. Not only does it allow you, the business owner, to address unmet customer concerns, but it is helpful in improving the overall customer experience in order to attract new customers. Below, we have listed three techniques to help you better listen [...]
Facebook, Twitter & LinkedIn...just to name a few! Facebook What is it? Facebook is the world's largest social network; it allows users to share content and conversations, create events and deploy targeted ads. Should I use it? Yes. Every business should have a Facebook Business page. More-so, every business should develop a Facebook strategy and [...]
Voice conveys rich information, movement grabs attention & emotions are contagious Audiences and advertisers alike are racing to online video, eager to consume and capitalize on digital entertainment. In March 2013, 85% of US internet users viewed online video, and video ads accounted for 25% of all videos viewed. (Source) Online Video Ad's Are Effective [...]
Old City Web Services understands the importance of getting top level search results. Besides, what's the point of having an awesome new website if nobody can find you on the web? Well, we provide our customers with custom search solutions that focus on local and niche markets. We offer three levels of SEO plans that [...]
As we ring in the New Year, reflect on ways to improve your business Start setting your marketing goals for 2014 As 2014 quickly approaches, take a moment and think about where you want to take your business next year. What ways would you like to improve or grow? Here are three resolutions all small [...]
Proven ways to market your website So, you've taken the time and spent the money on a brand new website, but now what? You now have the challenge of bringing in traffic and not just any traffic, but new, qualified visitors that will spend time exploring your site and essentially contact you for either [...]
