Design…it all starts with a concept …The concept behind a website will drive every other element. Your sites single purpose for existence is to promote your products and services to increase revenue and awareness. In order to do this, you must get visitors to your site, gain your audience’s attention and give them more reasons […]
The Importance of a Strong Brand Identity
Your brand distinguishes your small business from its competitors… A strong brand identity will build your small business’ reputation and form consumers opinions about your products and services. This includes visual aspects such as logo design, print materials and color schemes as well as verbal elements like your tag line and marketing material. Your branding […]
5 Ways to Integrate Social Media into the Mix
1.) A Social Website A call-to-action from any source drives customers to your website. Linking your social networking sites to your home or landing page, allows people to to be driven directly to the product/services you want them to see. Not only are you going to gain a higher volume of website traffic, but you […]
Expand with e-Commerce
Want to sell your products online? Extend your company’s reach with a custom built eCommerce website. Whether you have a large retail store or just a handful of products to sell from home, our eCommerce system can give you the tools to sell your merchandise safely and securely online. Our system can help you manage […]
SEO vs. SEM: What are they and what can they do for you?
Search Engine Optimization is… …adding keywords and phrases to your website content, titles and descriptions in order to make your website appeal more to search engines like Google, Yahoo and Bing. Combined with other SEO strategies like link building, social media, blogs, etc. search engine optimization can help your website move up in the rankings […]
Connect with Contact Forms
Give your customers an easy way to reach you! When a potential customer visits your website, what methods are available for them to get in touch with you for an estimate, to schedule an appointment or just to ask questions? Do you have a phone number listed on your website? An e-mail address? Fax number? […]
Two new Facebook Clinic options just for you!
Old City Web Services is excited to announce a new introductory Facebook Business Clinic as well as an all new marketing clinic for advanced Facebook users! Both clinics will be half-day seminars featuring marketing expert Erica Lane. Our “Get Your Feet Wet!” introductory class will take place on Tuesday, Sept. 11th from 9:30 a.m. to 1:30 […]
Congratulations are in order!
A luxurious new website for the equally luxurious Bayfront Marin House Bed & Breakfast Bayfront Marin House was feeling the blues when they approached us earlier this year about their website. Owners Sandy & Mike Wieber were looking to transform their old site into something as elegant and inviting as their inn itself. Our new design […]
Pinterest: How can it help your business?
Is Pinterest right for your business? By now you’ve probably heard about the latest social media craze known as Pinterest. Essentially, Pinterest is a virtual bulletin board where users can share items they find on the web by “pinning” them to their boards for everyone to see. Although the website (www.pinterest.com) is most popular with women, […]
Take Your Website Outside!
40% of OldCity.com’s Traffic in July was Mobile. Step out on St. George Street on a busy Saturday and you won’t have to wait more than five minutes to see someone searching the web on a smart phone. Mobile devices are becoming incredibly popular for people on the go, and visitors to St. Augustine are no […]
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