At the end of the day, we all want to look good and present our best selves. This goes double when you’re running a business - and looking professional for your customers starts with your logo. In fact, when a customer visits your website or receives an email from your business, your logo goes [...]
Your customers will just love rocking the print materials we have listed below! But you will also love them because they double as an advertisement for your awesome business. In fact, once your customers get their hands on them, they will instantly become a walking advertisement – and who are you to stop them? [...]
What does it mean to host your email at your domain? Hosting your email at your domain means that instead of an @Gmail or @yahoo address you have an email address with your domain in it. For example, if your domain is www.windowtreatments.com, your email address would look something like john@windowtreatments.com. You may be [...]
Branding is an imperative element of every marketing strategy. Without a well-developed brand your web presence, customer service, and products are at risk of being overshadowed by other businesses in your market. If it isn't time for your company to rebrand, stay competitive and further develop your brand with these four tips. Identify your ideal customer Ideal [...]
A logo must be versatile. Remember, your logo will be used across the board and must be versatile. Store signage, business cards, packaging, and documents are only a few of the items you'll find a company's logo on. Your logo should look as good as a thumbnail as it does on a store sign, but [...]
Check out a few highlights from our year in 2017. From website and print designs to new content services, SEO efforts, and pro bono projects – we’ve been busy! Advertorials Advertising and Content In 2017 we implemented a new type of advertising on OldCity.com, called advertorials. We now offer a 300-word blog, made-to-order for our [...]
Social media accounts - they're not just a way to stay connected in our personal lives, but also in our professional lives. All too often I see companies who are missing out on opportunities because they don't invest enough time building their social media presence. Social media isn't just some extra task to hand off to [...]
Your company's name, logo, and brand identity define who you are and how the world perceives you. People associate these things with the quality of your products and services. As we said in our previous blog about the importance of branding your business: Your brand says who you are, what you stand for, why your [...]
You've been preparing for months. You've spent countless hours applying for your business license, filling out and submitting all the legal paperwork, and planning out your budget and inventory. You believe in your business and are ready to share it with the world. But before you do that, it's important to build your brand. Branding [...]
