WE HAVE AN ANNOUNCEMENT ! We are very excited to show off our new website here at Old City Web Services! Everything has been updated from images for the website, the "About" section to our portfolio. Not only is it responsive on any device, but it's also easier to navigate through our site. So go explore our new [...]
Whether you have a website that needs updating or you are creating a new website, the best place to start is with asking yourself what the ultimate objective is. The answer probably falls somewhere along the lines of that you want it to look good and get results. Conversion optimization is all about the action [...]
You have a great website, but now what? You now have the challenge of bringing in quality traffic that will result in real conversions for your business. Marketing your website once it's live is so important, especially today as the internet is continuing to explode with new, relevant competition. You may have been the only [...]
It is December and that means it is time for your small business to get serious about promoting your holiday sales and specials that you have going on. Email makes up over a third of the ways that consumers make holiday buying decisions. The most important factor in your promotional emails is that they lead [...]
It can be a challenging task to keep up with both your small business and your online presence when often the terminology can leave you confused. Here are some useful definitions to help you as you work on your website so you understand what is important. Browser – A browser is the software application you [...]
We all know that every day, new trends are emerging on the internet and technology is ever-changing. For many, this leads them to believe that print is dead. Maybe surprisingly, though, print is far from dead. For many small businesses, print marketing is part of their overall marketing plan and goes hand in hand with [...]
The next 4-part series we have is going to focus on how you can take the website you have now and promote it, maximizing it's potential and making the most of it for your business. Today, in Part I, we are discussing Search Engine Optimization, more often known as SEO. The foundation of promoting your [...]
In this series about Customer Retention, we have looked at Customer Retention: Building Your Business Community to Build Your Business, Customer Retention Part II: Use Social Media for Word of Mouth Marketing and Customer Retention Part III: Recognize Your Customers. We are wrapping up the series with today's Part IV in which we'll discuss sharing [...]
Two weeks ago, we looked at Customer Retention: Building Your Business Community to Build Your Business and we ended with the importance of using social media to add value for your community base. Last week we talked about Customer Retention Part II: Use Social Media for Word of Mouth Marketing. Today, in part three we [...]
The most important part of your business is the customer base you have, and ultimately the community that you build around your business. Sure, a customer is a customer, but loyal and long-term customers that form a community around your business are what will keep you running strong. How to Build Community with Value: Unfortunately [...]