Last year, 27% of all website visits came from either a tablet or a smart phone...and the number is growing! Out of the 27% of the people using these smaller devices to browse the internet, the overwhelming majority are using iPads and iPhones, compared to other brands. I'm sure you often here people telling you, [...]
A website without SEO is no better off than a flyer or business card FACT- Leads that come from a search engine (such as Google) have about a 15% close rate, while outbound leads only have about 2%. It's no doubt that your website is an extremely valuable marketing tool for your business, however there [...]
The point of your website it to attract the attention of your customers, not overwhelm them with fancy animation and lengthy paragraphs about why you're the best. It's important to include enough information to persuade visitors, but not confuse them or you'll fail to get your message across quickly and effectively. Below are three ways [...]
Why not make it more convenient, assessable and all around easier for your customers to buy your products / services? The answer is simple-- eCommerce. Having a way for customers to make purchases online either on a computer, tablet or mobile device, is not only giving you another revenue stream, but it's actually much more [...]
If you own a small business, you've probably been hearing a lot about the importance of mobile recently. This is primarily due to the overwhelming amount of data that's been collected on the increased usage of mobile users and the way these devices have changed the way we interact with the world. Here are some [...]
Content Marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Below are three To-Do's that will help improve your content marketing efforts in 2014: Rethink Old Tools Are your customers responsive to the content you put out on social media? How much time [...]
Gathering and acting upon customer feedback is extremely valuable to companies of all sizes. Not only does it allow you, the business owner, to address unmet customer concerns, but it is helpful in improving the overall customer experience in order to attract new customers. Below, we have listed three techniques to help you better listen [...]
Facebook, Twitter & LinkedIn...just to name a few! Facebook What is it? Facebook is the world's largest social network; it allows users to share content and conversations, create events and deploy targeted ads. Should I use it? Yes. Every business should have a Facebook Business page. More-so, every business should develop a Facebook strategy and [...]
Voice conveys rich information, movement grabs attention & emotions are contagious Audiences and advertisers alike are racing to online video, eager to consume and capitalize on digital entertainment. In March 2013, 85% of US internet users viewed online video, and video ads accounted for 25% of all videos viewed. (Source) Online Video Ad's Are Effective [...]
Old City Web Services understands the importance of getting top level search results. Besides, what's the point of having an awesome new website if nobody can find you on the web? Well, we provide our customers with custom search solutions that focus on local and niche markets. We offer three levels of SEO plans that [...]
