As we ring in the New Year, reflect on ways to improve your business Start setting your marketing goals for 2014 As 2014 quickly approaches, take a moment and think about where you want to take your business next year. What ways would you like to improve or grow? Here are three resolutions all small [...]
Want to know one of the best ways to stay in touch with your customers? Email marketing is an easy way to produce a message and get it to your audience within seconds. It's cost effective and, if done properly, can help build brand awareness and loyalty. This form of marketing can cost as little [...]
Managing your own social media networking sites for your business is not a small fleet! Many business owners avoid social media marketing all together since it doesn't typically have an immediate monetary return, however if you're leaving this out of your marketing mix, you're turning down infinite potential leads and important consumer engagement. Most likely [...]
It's time for some Spring cleaning (and we don't mean around the house)! From website development, re-designs and eCommerce solutions, to new online marketing strategies, Old City Web Services has been busy this Spring helping small business clean-up their web presence and digital design needs. Below, we've highlighted a couple samples of our recent work [...]
Your brand is more than your name, logo or slogan - it's the entire experience your customers have with your company, product or service. It's your promise, what you stand for and your overall persona. Re-branding your company is typically required when you fall behind on new market trends in your industry, identify too closely [...]
"The only difference between an audience and a community is how you face the chairs." -Chris Brogan, CEO of Human Business Works We are all well aware that a company blog will help improve your SEO & overall web presence, but additionally, blogs allow you to instantly interact with your customers and help create a [...]
By 2014, it is projected that more users will access the internet from their phone than from a computer! Creating a mobile site does not have to be fancy or expensive...in fact it's typically a more simplified version of your actual site. The most important part in developing your mobile site is identifying the key [...]
The world of social media is constantly evolving and its important for your business to stay on top of emerging social networks that can help you promote your products and services. While it seems like there are new social media sites popping up every day, two new websites in particular seem to have captivated the [...]
Hopefully you answered yes to that question. If you answered no then have no fear, this article will help you get started in the very lucrative and response rich text marketing world. Text messages have a read rate of 95%. Yes, you read that correctly. 95% of all text messages are read. And the response [...]
