One of the biggest mistakes that can be made when building a website is in the area of copy writing. When you put your website online, you want viewers to know everything about yourself and your company and what you do that you are passionate about. It’s easy to get carried away and share too much, in the wrong way, and end up having people not read anything on your website at all.
The truth is, internet users aren’t there to read a novel. Website viewers read in a very particular way – they scan for useful information and want that information as quickly as possible. Here are some tips for writing for the web so that viewers can know what your business is, what you offer, and how you can meet their needs in an easy way.
- Short and Sweet: Make your message clear and concise. Convey who you are and what you offer quickly and in a streamlined manner. You can use complete sentences without writing a novel.
- Break It Up: Using headings to give the reader scan-able content to consume and giving them an idea of where the information they are seeking can be found, is a great way to make the user’s experience a pleasant one when they are at your website. If they have to search and read your site for too long just to find key information they will get frustrated and leave. You can also break up content with relevant, eye-catching photography.
- Draw Them In: One of the things that is very important in keeping viewers on your site, which improves your site traffic, is to draw the viewer deeper into your site. Make information easy to find, but don’t give it all to them right on the first page. Provide links to information on other pages so they can click and find easily.
- Mix It Up: Using a good combination of photography, headlines, and concise content will provide the user with a pleasant experience that will make your site one that will be memorable and leave a good impression of your business on the viewer so that they want to be a repeat customer.