It’s time to start selling holiday-themed gifts online!
Cyber Monday isn’t the only day shoppers go online to purchase great gifts for the holidays. Almost every day in December leading up to Christmas proves to be a profitable time for online storefronts. In fact, US eCommerce and Online Retail holiday sales reached $33.8 billion last year, up 13% from 2011. What does this mean to you? It means it’s time to get creative by offering great products that make even better gifts! Below are a couple suggestions to get you started:
Gift Cards Make Great Gifts
Millions of people give the gift of cash on a card for Christmas. This is the easiest way to guarantee your gift will be used and appreciated. It’s also a simple way for you to generate more revenue online even without an eCommerce shop. Who will buy your gift cards? Your loyal following and people who who have seen or used your products or services time and time again. Give your customers an incentive to purchase online that will intrigue them to come back to you. Christmas themed cards are nice, but even if you use traditional certificates, get creative with the envelope you put it in!
A Little Taste of Everything
Gift baskets or gift stockings make excellent holiday presents because they appeal to a larger group of consumers. Buyers like them because they make great stocking-stuffers and offer a variety of items for those they don’t know very well.
Select small, inexpensive products and place them in a woven basket or unique stocking. Then, fill it with Christmas-themed decorations, candy or other goodies. Don’t forget a business card and printed coupon for them to remember you by!
Finally, take a picture of the final product and upload it to the Home page of your site or if you have an online shop, put it as the featured or seasonal item. Visitors from all over the world will be able to purchase your gift baskets online and then let them choose to pick it up in-store or have it shipped directly to the recipient in time for the holidays!
Want to make sure your customers are quickly and easily finding your holiday-themed gifts online? Contact us for more info: letusmarketyou@oldcity.com or (904) 829-2772