Your business brand begins with a professionally designed logo. Whether you’re starting a new business or have an established company, it’s never too late to give your company a professional face.
For a limited time, Old City Web Services is offering 10% off the cost of logo development. Sign a contract for logo design between May 12th and May 31st and we will give you 10% ($100) off of the total cost of your logo development.
Back in February we went over the basics of what makes up a logo, but now it’s time to dig a little deeper and find out what separates a great logo from all the rest. To do that, we need to answer each of the following questions:
1. How does the name of your company fit with your logo?
Your company name is a major part of your logo—so how does it look? It is really long or really short? Does it accurately describe your business? You want customers to have an idea of what your business is just by reading your company name. At the same time, you don’t want the company name to be so long that it’s distracting. Striking a balance between the two is key.
2. Is your logo similar to that of your competition?
Old City Web Services designed this logo for the Putnam County Chamber of Commerce.
The idea of a great logo is to stand out against your competition—so do your research and know what colors, icons and other elements are already being used by other businesses in your industry to make sure your logo will be unique and completely original.
3. Who is your company’s target market?
From business professionals and soccer moms to young students and retired seniors, you need to know who your logo should be designed for. Different colors and icons will resonate with different groups, so you want to be sure that your logo is appealing to the right audience for your business.
4. Is the name of your business readable within your company logo?
It’s tempting to get really creative with fonts and shapes for your company name, but above all else you want to be sure that no matter how big or small your logo appears that it’s easy to read your company name.
5. What colors do you want people to associate with your business?
Certain colors evoke specific feelings with people, for example warm tones like browns and deep reds convey a sense of comfort while orange and yellow tones are more about energy and liveliness. So while you may be inclined toward your favorite color, you should also think about how those colors set the tone for your business.
6. How simple is your logo?
At the end of the day, the best advice you can ever get in terms of logo design is to keep it as simple as possible. Simple logos are easy to remember, easy to reproduce (even in embroidery and different print styles) and easy to understand whether they are in full color or black and white.
Turn over a new leaf for your business with a professionally designed logo.
Old City Web Services has been creating custom logos to fit the needs of businesses both small and large for almost a decade. Take a look at our online logo portfolio to see samples of work we’ve done for companies such as Village Academy, Devil’s Elbow and Arizona Custom Knives.
When you’re ready to get started with a new logo for your company, give us a call. The process begins with a 50% deposit and signed contract. We provide every client with four logo ideas to choose from, all created by our experienced professional artists on staff.
Call today (904) 829-2772 or send an email to letusmarketyou@oldcity.com.
– Old City Web Services