What’s a #Hashtag? A Hashtag is any word or phrase with the pound (#) symbol immediately in front of it– no spaces or added characters. This symbol turns the word or phrase into a link that makes it easier to find and follow a conversation about that topic. First find out if the subject you’re tweeting about already has an established Hashtag, then join that existing conversation, or you can create your own. Hashtags can show up at the beginning, middle or end of a Tweet.
You may be tired of seeing Hashtags everywhere, but consumers aren’t. Better yet, search engine giant, Google, now supports Hashtags in their search results! When consumers want to find you, talk to you or talk to other people about you, Hashtags make it easy for them to do so. Connect with your audience with the keywords they’re already using and help steer their conversations back to your brand. Here are a few Hashtag best practices:
1. Do your research:
Don’t just pull a Hashtag out of thin air, find out what your customers are searching for and make sure the Hashtag is appropriate and talked about. Use RiteTag to help determine the strength of your word or phrase.
2. Keep it simple:
#hashtagsthataretoolong only create confusion among your consumers and you decrease your search-ability since the lengthy tag you just created isn’t being used or talked about among others.
3. Don’t over tag:
For optimal engagement, it’s important to make sure Hashtags are only a part of your tweet or social message. Avoid using more than 3 Hashtags per tweet. Keep your message relevant, directed to general interests and pay attention to the time you deliver the message.
Overall, Hashtags are a powerful symbol, even off of Twitter. When people see one, they know they need to turn to Twitter, Instagram or Pinterest to find out what’s happening.
We hope you enjoyed this week’s message. Want to learn more about the trending world of Hashtags and social engagement? Call on us for your web and marketing needs: (904) 829-2772 or Email Us.