Proven ways to market your website
So, you’ve taken the time and spent the money on a brand new website, but now what? You now have the challenge of bringing in traffic and not just any traffic, but new, qualified visitors that will spend time exploring your site and essentially contact you for either more information or to secure the deal.
Marketing your website once it’s live is just as important (if not more so) than the site itself. Today, we are going to give you two HUGE ways to pull people into your site.
SEO, SEO & MORE SEO
We cannot emphasize the importance of this enough! Search engine optimization (SEO) is the primary way people are going to find you online. Search engines, such as Google, Bing and Yahoo are taking over the web and you can guarantee people will be searching for you (and your competition!) on them. DO NOT let your competition get ahead. Make it easy for people to find you, and only you, by having your site fully optimized by a professional. Test it out by signing into your Google Analytics account and see what common keywords and phrases people are using to find you. Then Google these key-phrases and see if your website comes up as a result. If you don’t see a link to your site on the first results page, people aren’t finding you, plain and simple. Since SEO trends are constantly changing based on alterations made by search engines, this is something that should be ongoing and maintained to ensure your one step ahead of competition.
In September 2013, Facebook had 728 million daily active users and 874 million monthly mobile active users. Furthermore, these millions of users are spending a huge amount of time on the site– an average of 55 minutes a day or 30 hours a month! The final kicker– Everyone’s on Facebook! All types of demographics are now regular users of the social network. So how does this pertain to generating more traffic to your website? Facebook Ads allow you to target specific demographics based on location, age and even those who have “Liked” your page. Basically Facebook Ad’s are a cost-effective way to take advantage of Facebook’s traffic in order to bring these users to your website.
Make sure your SEO and ad campaigns are done right the first time — contact Old City Web Services so that people will start finding your website online today!
Once you’ve mastered these two crucial marketing challenges, you can focus on growing your website and expanding your social media presence, which will in-turn increase your web traffic exponentially.