Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. Basically, it generates valuable reports that become helpful in developing an online marketing strategy.
To sign-up for Google Analytics, visit the Google Analytic Homepage. If you already have a Google account (e.g. Gmail or Google+), just simply sign-in. If not, you must first create one. To link Google Analytics to your site, a tracking code will need to be generated. You must copy (Ctrl+c) the code and paste (Ctrl+v) to the end of the Head tag. Not sure what an Head tag is? Contact Old City Web Services and for a small fee, we’ll set it all up for you!
3 Things to Pay Attention to in Google Analytics
1. Traffic Sources
Go to Acquisition > Overview
The Traffic Source Report tells you the number of visitors (both new and returning) and where they are coming from. Pay close attention to your search traffic percent– this tells you the percentage of people finding you from search results.
2. Organic Search Traffic
Go to Acquisition > Keywords > Organic
This report shows you what keywords visitors used to find your website. Pay close attention to the non-branded keywords– these are the services, products, or offers that you provide to your customers. If most of your keywords are branded (the actual name of your company), then you may want to consider investing in an organic SEO strategy.
3. Bounce Rate
Go to Audience > Overview
The bounce rate is one of the most overlooked analytic. Most people look at the total number of visitors that came to their site, however the bounce rate shows how many of those visitors went to one page of your website then immediately left. Having a high bounce rate can tell you that there might be something wrong with the design, layout, or content on your site.
We hope you enjoyed this week’s message. Want to learn more about Google Analytics and ways to improve the number of people finding and engaging with you online? Call on us for your web and marketing needs: (904) 829-2772 or Email Us.