a photo of ideal customer in a cafe

Identify Your Ideal Customer in 3 Steps

Targeting too broad of an audience is one of the biggest mistakes you can make when planning a marketing strategy. The narrative is “all business is good business”. However, targeting your ideal customer is significantly more profitable. As a result, you can develop products and services based on the demands of your most profitable customers; build successful campaigns and marketing strategies; and ensure the growth of your business. Finding your ideal customer can be executed in three easy steps. Once they are identified, building a marketing strategy around them is a piece of cake!

Who are your best customers?

Identifying your best customers is the first and most important step to pinpointing your ideal customer. Your best customers are dependable and frequent buyers. If you work firsthand with customers, you can likely identify your best customers without much fuss. Consider the type of customer that frequents your establishment.

Another way to identify your best customers is by analyzing a year or two of old invoices and receipts. Look for customers who visit your establishment regularly and spend the most. Additionally, if customers can purchase your product or service online, you have access to their order information and can use this to analyze who your best customer is. However, if you don’t keep a comprehensive record of customer information, this may be harder to execute. We suggest you begin tracking purchases immediately.

Which customers go the extra mile?

Now that you know who your best customers are, find out which of your best customers are going the extra mile and are truly passionate about your company. These are the people that refer your business to a friend; after visiting your establishment they write a good Yelp or Google review; they interact with you on social media or post about your business on their social media.

A photo of PEW Social Media Demographic Chart to guide you to your ideal customer

This social media demographic chart is by PEW, from a survey conducted in January of 2018.

What is the common denominator?

Next, look for patterns within your best customers who go the extra mile. Ask yourself the following questions:

  • What do they have in common? Are there personal, physical, or economical traits that these customers have in common? Look for similarities in their age, family size, gender, or career paths.
  • What value do you bring them? The answer to this question can vary from a specific product only found in your business, to the location of your establishment, to your hours of operation, or your great customer service. Take another look at your establishment’s online reviews, social media interactions, and posts that followers have tagged your establishment in.

The importance of pinpointing your ideal customer is to create a marketing strategy based on their experience with your products or service. As a result, you ensure that your efforts and growth are on track with your most valuable customers!

Now that you know who your Ideal Customer is, contact our team. We would be happy to talk with you about ways we can help improve your advertising method, marketing materials, and online presence.

Tip for Success

Because businesses are always growing to keep up with technological changes, the life expectancy of a website is typically 3-5 years. Just a few years ago, websites were built with a fixed width for desktop and laptop computers. Now, websites are built with many devices in mind such as smartphones and tablets. However, this doesn’t mean you have to get a new website every 3-5 years! Simple updates and fixes can optimize your site until you absolutely need a redesign. Having an expert (like us) at hand definitely helps stretch that lifespan, even if it’s just for a phone call or a free consultation – in case you have any questions.

Mission Statement

Our mission at Old City Web Services is to navigate the world of web design, web development, and advertising for our clients so that they can focus on what they do best – manage their business! Our business intentions go beyond the metrics of graphics, coding, and SEO. Located on Florida’s First Coast, we run a personable home front service and consider our relationship with our clients as a partnership in their success. If you are looking to increase your business’ visibility give us a call at (904) 829-2772 or contact us today.

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Photo credits: pewinternet.org