In Part I of our series about promoting your website, we discussed the importance of SEO. In part II, we looked at branding. Today, in Part III we are going to look at how to use Social Media to promote your website.
Social media is a great outlet for driving traffic to your website and promoting your small business. Even if your social media presence doesn’t lead to immediate direct sales, it is excellent for getting your name and brand out there to make it more familiar to potential consumers. Name and brand recognition are a huge part of promoting your business website, as we discussed last week.
Here are some tips for making the most of social media for promoting your website:
Diversify Your Social Media Presence: in addition to Twitter & Facebook, add an account with Pinterest, Instagram, or LinkedIn to give your business a more broad reach. Not only will you have a different audience, but these other channels will give you new opportunities to share things you might not on other Social Media outlets.
Connect Your Social Media Pages to your Website & Vice Versa: Make it easy for your website visitors to find your social media pages so they can follow them, and make it easy for people on social media to find your website from your social media account.
OldCity.com Website links to social media with buttons:
OldCity.com Facebook Page links to website: 
Linking back and forth between website and social media accounts will drive traffic to both.
Build Relationships: The most important and fulfilling aspect of social media pages for your small business is to build relationships. Your social media pages are places for you to engage with your customers in a way you couldn’t or wouldn’t otherwise. Your social media profile makes you more of a person and less of a business entity – when you engage in conversation, answer questions, and offer services. Use this opportunity on social media to engage customers and drive them to your website for increased business.
At Old City Web Services, one of the services we offer is helping you to set up social media profiles to boost your business. Contact us at 829-2772 or email us today and let us help you get started on social media or improve your current social media presence.
Next week, we’ll look at Promoting Your Website: Email. Be sure to check back!