Logos say as much about your business as the name, staff, services, and customer experience. A logo is the first impression customers get before stepping foot in your office or online shop. First impressions are important, especially when it comes to getting new customers. So, is it worth it to budget for a new logo or an upgrade? We at Old City Web Services are here to offer some insight about why a high quality logo is essential to building your business.
Good logos build consumer trust
It is the first impression a potential customer will have of your company and it becomes the visual representation in the customer’s mind. A poorly designed logo can make a company look like the “discount or low cost” option among their competitors.
A quality logo can stand on its own; customers will start to recognize your business based on the logo alone.
Why invest in logo design? Do it once, do it well
Logo design prices that are too good to be true are often a breeding ground for plagiarized work. It can be done so cheaply and quickly because it is stolen work. This costs the client in the end the embarrassment of a legal action against them, the expense of replacing all print, signage, etc. and the cost of having it done again the right way.
Consistency is key
It seems like a no brainer, but a company’s logo should be the same on signage, print, and the web. Every business should have a vector base EPS logo with specific Pantone colors. This allows proper color matching between various vendors who will reproduce their logo.
Taking the next step
Below are some of the logos the design department at Old City Web Services has created. If you are in need of an upgraded logo or a complete logo redesign, Old City Web Services has a design team ready to help make your brand stand out from the competition.
