Is Pinterest right for your business?
By now you’ve probably heard about the latest social media craze known as Pinterest. Essentially, Pinterest is a virtual bulletin board where users can share items they find on the web by “pinning” them to their boards for everyone to see.
Although the website (www.pinterest.com) is most popular with women, there are a growing number of men using the site as well. Pinterest offers a broad range of categories from DIY projects and fashion ideas to gardening and science.
But is it right for your business?
If you’re trying to reach customers under the age of 50, especially women, Pinterest should definitely be a part of your social media strategy.
Other businesses can benefit from it as well, but it can be time-consuming, so do some research to find out if your customers are using Pinterest before you dive in and start pinning away!
What can you share on Pinterest?
Everything! Well, just about everything. No more than 50% of the links and photos you add to Pinterest should be promoting your own business. You don’t want your customers to feel like they’re being bombarded with promotions, which is why it is important to share photos and links that compliment your product or service.
For example, if you are a B&B in St. Augustine, you should share photos of your rooms, breakfast menus, etc. but also share links and information to things to do and see while your guests are in St. Augustine. You could start a board featuring photos and links to restaurants within walking distance of your B&B or create a romance-themed board to display great ideas for couples like carriage rides, massages, etc.
Be creative!
Unlike some other social media websites, Pinterest works best for your business when you think outside the box. Find creative ways to share your business’ service or product
If you run a restaurant, for example, you don’t have to load your Pinterest account with pictures of food (though you should certainly have a few!). You could also share ideas for table settings, recipes customers can try at home, a how-to guide on plate presentations, or information about live entertainment featured at your restaurant. There are almost endless possibilities!
Save time and blend your social media accounts.
Pinterest and Facebook can easily be linked together so you can share your pins with your Facebook followers as well! Do you struggle to come up with post ideas for Facebook? Well, if you link your Pinterest and Facebook accounts, you can easily share links and photos from Pinterest on Facebook. So with a few clicks, you can update two of your social media accounts at the same time! Perfect!
What are you waiting for? Give it a shot!
If you’ve got some great pictures, links and ideas to share with your customers, jump on Pinterest today! It’s free to sign up and get to pinning!
After you sign up , give us a call so we can add a link to your website for visitors to find you on Pinterest! We’re also available by phone and e-mail if you have more questions about using Pinterest for your business:
904-867-4112