Your brand is more than your name, logo or slogan – it’s the entire experience your customers have with your company, product or service. It’s your promise, what you stand for and your overall persona.
Re-branding your company is typically required when you fall behind on new market trends in your industry, identify too closely with your competitors, to bypass negative publicity or as a means to jump-start your new business.
Research, research, research!
We cannot emphasis this enough- when it comes to developing a new brand, you must consider both quantitative and qualitative research methodologies. A few key research tactics include: website usability, ad tracking and R.O.I. metrics and segmentation studies.
Kid Tested, Mother Approved
Your brand must be both relatable and defendable – for example ‘Volvo and Safety’ or Kix cereal and their slogan, “Kid Tested, Mother Approved.” Both of these brands conducted extensive preliminary research to determine their target audience and what unique message they wanted to communicate based on their products, services and values.
Launching your new brand
Before you roll out your re-branding efforts and introduce it to the world, it’s important to make a plan and remember that consistency is key in making this a seamless process. You’ll also want to make sure that you include your re-branding efforts in each of your various marketing channels.
Here’s a list of tactics you may want to consider as part of your re-branding strategy:
- New Logos and Corporate Identity
- E-Mail Campaigns
- Online Advertising
- Print Ads (i.e. brochures, business cards and rack cards)
- Sales Material and Collateral
- Signage
Old City Web Services offers countless re-branding services including logo and print design, e-mail marketing campaigns, online advertising on OldCity.com, print advertising, signage, etc. We work with our clients on an individual basis in order to give them a strong band that will work across multiple platforms.
If you are interested in re-branding your company or need assistance building a brand for your new business, give us a call: 904.829.2772 or e-mail us: letusmarketyou@oldcity.com.