Are you curious as to what the future holds for social media marketing? Listed below are some trend predictions on what to expect to see in Social Media development in 2013 and in the next few years:
Social Commerce:
This is the combination of eCommerce and social media networking. With over 1 billion active users on Facebook and 500 million on Twitter, the market for selling products to your customer’s via social media networking could potentially be very profitable. According to Social Media Today, “By simply adding the Facebook integration’s – ‘Like’ button, to the Levi’s site, it increased web referral traffic by 40%.”
Mobile Advertising:
As more and more people lean toward using their iPhone’s, androids, tablets and other various mobile platforms, we will see a shift in the way advertising works. Facebook and Twitter will be paving the road in figuring out the best ways to present ads on mobile devices.
Location-Based Marketing:
Marketers will begin analyzing customers exact location and purchasing habits at these locations in order to get new and repeat customers. With the advancement of mobile GPS tracking, “checking in” to various locations and bar-code scanning, marketers will track who went where to buy what and when will they be back.
Increase in Social Media Budgets:
Spending on social media marketing is expected to double (if not triple) by the end of 2016. With this being said, the more money put into social media, the more important it will be to prove its return on investment (R.O.I).
If you would like more information on how Old City Web Services can help you integrate social media networking into your marketing mix, give us a call: 904.829.2772 or email us: letusmarketyou@oldcity.com to set up your free consultation.