Since we now know that storytelling is a primal and powerful form of communicating to others, we are going to focus on the parallels of storytelling since much of what needs to be considered when creating a story is the same as what’s needed for creating a website or mobile app. Today we will explain three ways to integrate storytelling into your website.
1.) Keep it Visual
Visuals should not only “illuminate” your story, but further tell your story. The Pictorial Superiority Effect (PSE) means that sighted users absorb 75% more information from pictures than any other type of sensory input. In other words, people have a better memory for pictures than words. Using visuals and photos to tell a story online can be done through design choices such as use of white space, typography, proportion and hierarchy.
2.) Less is more
It’s important to still include web copy on your website..useful and well-written copy that is. Just keep in mind that sometimes less is more. A story should be relevant, clear and easily understood. Text will add to your story and it’s a important factor when having your site optimized for search engines. Text provides users with descriptive details, factual statistics and contact information. Break your text up with different design elements and tools that will engage the user. For example: instead of listing directions with text, an embedded Google map will be more engaging and functional, allowing people to easily get directions to you from anywhere in the world.
3.) Socialize your story 
Once your website’s story is complete, it’s time to expose it to your audience. By inner-linking your story to social media networks, you open it to feedback, reviews and consumer engagement. Online storytelling is the best way to get your message out in the most cost-effective and timely manner.
Want to learn more about the world of digital storytelling ? Are you ready to make your unique story known to locals and visitors? Give us a call: 904.829.2772 or email us: letusmarketyou@oldcity.com today.