We’ve been throwing that term around a lot lately–mobile device–but what exactly does that mean? What is a mobile device and why is it important for your business to understand what they are and how people use them? We can answer all of those questions for you.
What is a mobile device?
A mobile device is a small handheld computer that can come in many forms. From iPads, Kindles and other touchscreen tablets to cellphones like the iPhone, Android and Blackberry, if you have a handheld device that connects to the internet, you have what the technology world refers to as a mobile device.
Why are mobile devices important?
With the creation of the iPad and the handheld tablet as well as the advances in smart phone technology, mobile devices are becoming incredibly popular tools for searching the internet. More and more, people are searching the internet on these devices instead of traditional desktop or laptop computers.
How do mobile devices affect your business?
Understanding how people use mobile devices to search the internet and what they are looking for can help your business get more traffic (both to your website and to your physical location).
More often than not, mobile device users want to find information quickly and easily. They are looking for your store hours, your phone number, your location or your menu/products/services depending on your business type. In short, they are making a decision about where to go to eat, shop or get help with something. They need to know if you’re available and how they can find you.
With this in mind, you should make sure that your website is mobile friendly or, where necessary, offer a mobile app to your customers to make it easier for them to find what they need when they need it. If a mobile user visits your website and finds it difficult to find what they want, they will quickly move on to something else.
Capture their attention, give them what they’re looking for and you’ll have converted them from a visitor to a customer.
Next week: Mobile websites vs. Apps
Next we’re going to tackle the difference between mobile websites and apps so that you can decide which one would be the better investment for your company.
If you have more questions about mobile devices or any of our other services, don’t hesitate to give us a call at 904-867-4112 or shoot an email to letusmarketyou@oldcity.com.
