Learning to Use Links
Linking is when you connect your website to another platform. A platform could be another system or in other words social media. This is important part for online marketing since it helps with Search Engine Optimization (SEO). It also helps customers go to your website faster with just one click. A feature of linking is that you can to add it to any platform, from
Facebook to blogs to Twitter. To create a link to your website, simply type your domain name into a platform and it should auto-populate, see the Facebook example to the right. It’s important to link from not only your website to your social media, but also from your social media to your website. The more connections you make with linking the more it will help your SEO ranking, as long as it’s relative linking. Relative linking means you don’t put your link on random sites just to get back linking.
When you use links for your website on other websites or social media, this creates a back link. Back linking to your website helps your SEO performance by at least 20%. Not only does back linking help your SEO, but it also creates direct traffic to your website. Linking to your website also helps by indexing of your website with Search Engines. This effect also works with your social media. Linking your social media onto your website helps with the ranking of your Social Media. So, don’t be afraid to connect your social media to your website and vice versa by linking to each other.
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