Facebook, Twitter & LinkedIn…just to name a few!
What is it? Facebook is the world’s largest social network; it allows users to share content and conversations, create events and deploy targeted ads.
Should I use it? Yes. Every business should have a Facebook Business page. More-so, every business should develop a Facebook strategy and delegate the work, whether that’s internal or contracted out.
What are the benefits? Generating and fostering relationships with potential and existing clients; advertising; promotions, etc.
How do I maximize my reach? When posting to your Facebook page, include value to the user. Add a few brief business insights when linking to industry news or ask users for feedback when posting pictures. Sharing real-world tales of how your company overcame challenges can connect with users on a personal level, which makes it more likely they’ll become clients.
What is it? Twitter lets users post micro-messages (“tweets”) of 140 characters or less.
Should I use it? Yes, with over 230 million active users, Twitter allows you to target almost anything including keywords, gender, similar followers, interests, etc. Owners who can set aside a few hours per week to read, send and search messages should do so on Twitter.
What are the benefits? Promoting events, news and specials; advertising to specific audiences; building your customer base by fostering conversations where you can show your expertise, Geo-targeting (Twitter’s used in nearly every country & in 35 languages).
How do I maximize my reach? Use the Hashtag symbol (#) with trending topics related to your messages and use the advance search option to find new industry-related questions that you can provide the answers to.
What is it? LinkedIn is the world’s largest resume pool; a place to read career-oriented blogs and news articles.
Should I Use It? Yes; every business owner should create a LinkedIn profile for their company, especially B2B companies looking for new customers.
What are the benefits? Hiring and networking to reach potential clients.
How do I maximize my reach? Establish relationships with high-quality potential hires and join a few LinkedIn groups that relate to your company or market. Once you’ve established yourself in a group, work to answer questions and foster conversations– this will boost your reputation as an expert and help others get to know who you are.
Need help getting started or interested in learning about other social networks? Schedule your free 1/2 hour consultation today! You can email us at: letusmarketyou@oldcity.com with “Make me Social” in the subject line or just give us a call: (904) 829-2772.