Build - Once you choose the social media platform(s) you want to utilize to increase online awareness of your brand, set up your profile(s) including a short, compelling bio to attract people letting them know who you are and what you do. Having a presence on Facebook, Twitter, Pinterest, Google Places, and YouTube in addition [...]
Does it feel like someone is speaking a foreign language when they start talking about the internet, their website, and how it works? Here are some quick definitions of terms that will help you better understand and be better at keeping up in conversation. DOMAIN: A domain is an addressing construct for identifying and locating [...]
Whether for business or personal purposes, email can be a very effective way to communicate. The ability to compose efficient and effective email is very important for productivity and responsiveness. When not done correctly it can have the opposite effect you are trying to achieve when you send your message off. Here are 5 tips [...]
What's a #Hashtag? A Hashtag is any word or phrase with the pound (#) symbol immediately in front of it-- no spaces or added characters. This symbol turns the word or phrase into a link that makes it easier to find and follow a conversation about that topic. First find out if the subject you're [...]
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Basically, it generates valuable reports that become helpful in developing an online marketing strategy. To sign-up for Google Analytics, visit the Google Analytic Homepage. If you already have a Google account [...]
Web content is more than placing a brochure on your site or typing out a bullet point list of the services you offer-- you need a good amount of quality content for two primary reasons: 1. Traffic - You need it to get people to your site; it's the king of SEO 2. Engagement - [...]
Tips on how to use images to support your content marketing What do SnapChat, Instagram and Pinterest have in common? Images! Even the top-two social platforms (Facebook and Twitter) encourage users to share images rather than just text. Think about it: aren’t you more likely to read a tweet with an image attached than one [...]
Facebook and Twitter take up most of the media coverage when it comes to social marketing, but how familiar are you with the relatively new platform in the social media arena, "Google Plus" (Google+)? I bet you didn't know that recently Forrester reported that Google+ has just as many U.S. users as Twitter...that's right, the [...]
Last year, 27% of all website visits came from either a tablet or a smart phone...and the number is growing! Out of the 27% of the people using these smaller devices to browse the internet, the overwhelming majority are using iPads and iPhones, compared to other brands. I'm sure you often here people telling you, [...]
A website without SEO is no better off than a flyer or business card FACT- Leads that come from a search engine (such as Google) have about a 15% close rate, while outbound leads only have about 2%. It's no doubt that your website is an extremely valuable marketing tool for your business, however there [...]
