Your brand is more than your name, logo or slogan – it’s the entire experience your customers have with your company, product or service. It’s your promise, what you stand for and your overall persona. Re-branding your company is typically required when you fall behind on new market trends in your industry, identify too closely […]
The Importance of SEO Maintenance
Your website is an important component of your business and it’s crucial for you to be found on search engines. SEO is not a one-time service, rather an ongoing process that businesses must monitor & maintain. Think of it as an investment, the more you put into your SEO rankings, the more traffic & visibility […]
What is your website lacking?
Is your company website fully-optimized, user-friendly and easy to update on your own? Many business owners choose to develop a website for one sole purpose–to establish that online presence, however the key to any good website is that it’s never a finished product. A successful website requires constant SEO, frequent updates, added features and a […]
Calling all small businesses!
Ten years ago, just having a website put a business on the cutting edge of technology. Recently, more and more businesses have discovered that to have a leg up on the competition, they have to go beyond that initial leap into the web. Quality design and complimentary marketing materials are key to staying afloat in […]
5 ways to improve your company blog
“The only difference between an audience and a community is how you face the chairs.” -Chris Brogan, CEO of Human Business Works We are all well aware that a company blog will help improve your SEO & overall web presence, but additionally, blogs allow you to instantly interact with your customers and help create a […]
How to Monitor your Organic Traffic
Measuring organic website traffic is a crucial role for any SEO or SEM specialist. Google Analytic’s is one of the web’s most popular tools for measuring & analyzing website traffic. What’s its best feature…? It’s free! Google Analytics shows you the keywords people searched for that led them to your site via the organic search […]
Be Smart: Mobile Friendly Sites & Apps
By 2014, it is projected that more users will access the internet from their phone than from a computer! Creating a mobile site does not have to be fancy or expensive…in fact it’s typically a more simplified version of your actual site. The most important part in developing your mobile site is identifying the key […]
Local Online Advertising…That Works!
Quick! Let’s Google It… Do us a favor and open up Google and search: St. Augustine, FL — what website results pop up? How about Things to Do in St. Augustine, FL, St. Augustine Events & Where to stay in St. Augustine? You should start to see a common denominator among these popular search terms […]
The 411 on E-Mail Marketing
E-mail marketing allows you to reach a mass number of people quickly & efficiently (plus it’s affordable)! There are many free or cost-effective e-mail marketing websites available, however it’s how you’re utilizing these programs that’s most important. Quality over Quantity E-mail marketing is the key to delivering content to your prospective customers. It is essential […]
Who, What & When to Tweet
A tweet is a powerful tool…every week billions of tweets flow through the popular social network, Twitter. A wide variety of people, businesses (both big & small) local & international, utilize Twitter to get their messages to their customers and make their presence known. If you are new or unfamiliar to Twitter, we can help! […]
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