Is your company website fully-optimized, user-friendly and easy to update on your own? Many business owners choose to develop a website for one sole purpose--to establish that online presence, however the key to any good website is that it's never a finished product. A successful website requires constant SEO, frequent updates, added features and a [...]
Ten years ago, just having a website put a business on the cutting edge of technology. Recently, more and more businesses have discovered that to have a leg up on the competition, they have to go beyond that initial leap into the web. Quality design and complimentary marketing materials are key to staying afloat in [...]
"The only difference between an audience and a community is how you face the chairs." -Chris Brogan, CEO of Human Business Works We are all well aware that a company blog will help improve your SEO & overall web presence, but additionally, blogs allow you to instantly interact with your customers and help create a [...]
Measuring organic website traffic is a crucial role for any SEO or SEM specialist. Google Analytic's is one of the web's most popular tools for measuring & analyzing website traffic. What's its best feature...? It's free! Google Analytics shows you the keywords people searched for that led them to your site via the organic search [...]
By 2014, it is projected that more users will access the internet from their phone than from a computer! Creating a mobile site does not have to be fancy or expensive...in fact it's typically a more simplified version of your actual site. The most important part in developing your mobile site is identifying the key [...]
Quick! Let's Google It... Do us a favor and open up Google and search: St. Augustine, FL -- what website results pop up? How about Things to Do in St. Augustine, FL, St. Augustine Events & Where to stay in St. Augustine? You should start to see a common denominator among these popular search terms [...]
E-mail marketing allows you to reach a mass number of people quickly & efficiently (plus it's affordable)! There are many free or cost-effective e-mail marketing websites available, however it's how you're utilizing these programs that's most important. Quality over Quantity E-mail marketing is the key to delivering content to your prospective customers. It is essential [...]
A tweet is a powerful tool...every week billions of tweets flow through the popular social network, Twitter. A wide variety of people, businesses (both big & small) local & international, utilize Twitter to get their messages to their customers and make their presence known. If you are new or unfamiliar to Twitter, we can help! [...]
Design...it all starts with a concept ...The concept behind a website will drive every other element. Your sites single purpose for existence is to promote your products and services to increase revenue and awareness. In order to do this, you must get visitors to your site, gain your audience's attention and give them more reasons [...]
Your brand distinguishes your small business from its competitors... A strong brand identity will build your small business' reputation and form consumers opinions about your products and services. This includes visual aspects such as logo design, print materials and color schemes as well as verbal elements like your tag line and marketing material. Your branding [...]
