Want to know one of the best ways to stay in touch with your customers? Email marketing is an easy way to produce a message and get it to your audience within seconds. It’s cost effective and, if done properly, can help build brand awareness and loyalty. This form of marketing can cost as little […]
Rise of the Solopreneur – How to brand yourself
Strong branding is crucial in our ad-cultured world. It is important to ensure that you’re the first person in your field that enters customers’ minds. This can be a somewhat daunting task when it’s just you-the entrepreneur who works solo. You may ask yourself: How can I stand out and become memorable in the minds […]
Square-up your business!
According to Jack Dorsey, the founder of Twitter, “Square is the shape of things to come.” The Square has built-up its reputation on a small credit card reader that plugs into the headphone jack of an iPhone or iPad and allows any user to accept credit card payments using an app. This new technology has […]
Why use PayPal?
If you’re thinking about selling products or services online, you may want to consider PayPal as your method for securing online transactions. PayPal is great for integrating into Content Management Systems and makes it easy to place a link directly on your site. PayPal also works well with many handy plugins. Below are four reasons […]
3 tips on advertising your business online
Making room in your marketing mix for online advertising does not always have to burn a hole in your wallet. There are numerous inexpensive ways to advertise your business online that can have just as big of a return as some of the more costly ways. Below are 3 cost-effective tips on advertising your business […]
What is RSS and is it still important?
What does RSS stand for? It stands for Really Simple Syndication. Now you’re probably saying to yourself, “Okay, but what is it?” Here’s our simple answer: RSS feeds gives readers a method to keep up with their favorite blogs, online news and any other favorite websites. Anyone can choose the sites they wish to subscribe […]
Feeling flustered over social media?
Managing your own social media networking sites for your business is not a small fleet! Many business owners avoid social media marketing all together since it doesn’t typically have an immediate monetary return, however if you’re leaving this out of your marketing mix, you’re turning down infinite potential leads and important consumer engagement. Most likely […]
The 411 on E-Mail Marketing
E-mail marketing allows you to reach a mass number of people quickly & efficiently (plus it’s affordable)! There are many free or cost-effective e-mail marketing websites available, however it’s how you’re utilizing these programs that’s most important. Quality over Quantity E-mail marketing is the key to delivering content to your prospective customers. It is essential […]
5 Ways to Integrate Social Media into the Mix
1.) A Social Website A call-to-action from any source drives customers to your website. Linking your social networking sites to your home or landing page, allows people to to be driven directly to the product/services you want them to see. Not only are you going to gain a higher volume of website traffic, but you […]
Pinterest: How can it help your business?
Is Pinterest right for your business? By now you’ve probably heard about the latest social media craze known as Pinterest. Essentially, Pinterest is a virtual bulletin board where users can share items they find on the web by “pinning” them to their boards for everyone to see. Although the website (www.pinterest.com) is most popular with women, […]
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