It is December and that means it is time for your small business to get serious about promoting your holiday sales and specials that you have going on. Email makes up over a third of the ways that consumers make holiday buying decisions. The most important factor in your promotional emails is that they lead [...]
We all know that every day, new trends are emerging on the internet and technology is ever-changing. For many, this leads them to believe that print is dead. Maybe surprisingly, though, print is far from dead. For many small businesses, print marketing is part of their overall marketing plan and goes hand in hand with [...]
In Part I of our series about promoting your website, we discussed the importance of SEO. In part II, we looked at branding. Today, in Part III we are going to look at how to use Social Media to promote your website. Social media is a great outlet for driving traffic to your website and [...]
Last week in our series about promoting your website, we discussed the importance of SEO. Part of SEO is knowing your brand and niche well enough to use the right keywords so that ultimately, your website is being promoted to its maximum potential. You can't do this until you have your branding complete. Branding involves [...]
Two weeks ago, we looked at Customer Retention: Building Your Business Community to Build Your Business and we ended with the importance of using social media to add value for your community base. Last week we talked about Customer Retention Part II: Use Social Media for Word of Mouth Marketing. Today, in part three we [...]
The most important part of your business is the customer base you have, and ultimately the community that you build around your business. Sure, a customer is a customer, but loyal and long-term customers that form a community around your business are what will keep you running strong. How to Build Community with Value: Unfortunately [...]
It can be difficult as a small business owner to know how to reach an audience and advertise your services and products without busting your budget. Here are some ideas for small business owners who want to get the word out and are on a budget. Banner Ads As a small business owner, it is [...]
When you are getting started on designing your website, there are things you need to keep in mind about the first impression that a viewer will have when they arrive at your site. From the moment a visitor clicks on your website, you want them to be drawn in. Many businesses make the mistake of [...]
Setting up social media accounts and posting to them occasionally is not a sufficient social media strategy designed for success. You have to have a plan and a way to implement it to find success on social media and to have that success result in positive results to your business success. Here are some tips [...]
You have a website, social media pages, and send out a newsletter or emails to your clients on a regular basis. Yet you still aren't getting the results you'd hoped for, the online sales you are seeking and the social media response that is warranted after all the effort you put in. There are plenty [...]