So, you’ve started a great business. It’s something you’ve worked hard on and can’t wait to share with the world. This is where marketing comes in handy. Marketing is how you get the attention of your target audience, how you build a following, and how you make that audience listen to what you’re saying and […]
10 Ways to Establish Your Business
Being a new business has its challenges, one of the biggest being establishing yourself in the community. A loyal client base and name recognition are vital to your success. Without the support of those around you, failure comes closer to becoming a reality than a fear. So, how do you make your startup stand out […]
How Social Media & A Blog Correlate With SEO
Why Your Business Needs Social Media & A Blog Social media, Blogs and SEO compliment each other in online marketing. Posting current social media and a blog entries will help search engines recognize your website as relevant. Social media is a great outlet for driving traffic to your website, which helps boost your SEO rank. […]
What Does SEO Even Mean?
How Does SEO Apply to My Business? SEO stands for Search Engine Optimization. Search engine optimization is the action of making your website rank for search keywords & phrases that pertain to your website/business. Knowing the basics of SEO will give you a better understanding of how it will improve your online presence. In plain […]
Content Marketing Part I: Use Analytics
We are beginning a new four part series which will be centered around content marketing. This week, we are looking at how to use Google Analytics to improve your content marketing. Believe it or not, there is actually a way to make use of the information you gather from your analytics report – bounce rates, […]
Promoting Your Website Part I: SEO
The next 4-part series we have is going to focus on how you can take the website you have now and promote it, maximizing it’s potential and making the most of it for your business. Today, in Part I, we are discussing Search Engine Optimization, more often known as SEO. The foundation of promoting your […]
Analyzing Google Analytics
Analyzing Google Analytics You’ve got your website You’ve got Google Analytics Installed You get a report monthly And you have no idea what it means Don’t worry – you are not alone! Google Analytics can be extremely helpful in honing in your message to your audience but only once you understand who your audience is, […]
Quick and Dirty Search Engine Optimization Tips
In this day of every business having a website and the demand for digital information being so high, it’s critical that the website you put forth to the world is optimized for search engines. Simply having a website is not all it takes – it has to be found by those searching for your business’ […]
5 SEO Mistakes to Avoid
It seems like search engines are constantly changing their algorithms, making it very difficult to keep on top of best practices for Search Engine Optimization (SEO). Despite these constantly changing factors, there are basic SEO mistakes you’ll want to avoid. Not Researching Keywords Properly Your website shows up in search engine results based on keywords. […]
How many people are finding your site?
Proven ways to market your website So, you’ve taken the time and spent the money on a brand new website, but now what? You now have the challenge of bringing in traffic and not just any traffic, but new, qualified visitors that will spend time exploring your site and essentially contact you for either more […]
