So, you've started a great business. It's something you've worked hard on and can't wait to share with the world. This is where marketing comes in handy. Marketing is how you get the attention of your target audience, how you build a following, and how you make that audience listen to what you're saying and [...]
Why Does Holiday Planning Matter? Fall is here and that means holidays are right around the corner. Consumers who haven’t already done their holiday shopping will be frequenting the shops and websites more often than normal in preparation for the gift-giving season. So, how do you stand out from the competition and catch their attention [...]
Being a new business has its challenges, one of the biggest being establishing yourself in the community. A loyal client base and name recognition are vital to your success. Without the support of those around you, failure comes closer to becoming a reality than a fear. So, how do you make your startup stand out [...]
Why Your Business Needs Social Media & A Blog Social media, Blogs and SEO compliment each other in online marketing. Posting current social media and a blog entries will help search engines recognize your website as relevant. Social media is a great outlet for driving traffic to your website, which helps boost your SEO rank. [...]
First, What Does Relevant Content Mean? Relevant content means the content on your website is up-to-date and on topic with your business. For example, if you have a business that sells honey in Georgia, you wouldn't want your home page to have content about jams in California. Also, you want the information about your business to be [...]
How Does SEO Apply to My Business? SEO stands for Search Engine Optimization. Search engine optimization is the action of making your website rank for search keywords & phrases that pertain to your website/business. Knowing the basics of SEO will give you a better understanding of how it will improve your online presence. In plain [...]
Learning to Use Links Linking on a Blog post. Linking is when you connect your website to another platform. A platform could be another system or in other words social media. This is important part for online marketing since it helps with Search Engine Optimization (SEO). It also helps customers go to your [...]
WE HAVE AN ANNOUNCEMENT ! We are very excited to show off our new website here at Old City Web Services! Everything has been updated from images for the website, the "About" section to our portfolio. Not only is it responsive on any device, but it's also easier to navigate through our site. So go explore our new [...]
Last week, we discussed the importance of Conversion Rate Optimization. This is one of the top trends for 2016 as businesses seek to optimize their website for search engines. In addition, there are many other trends that will continue through 2016 and it will be important for you to keep on top of them for [...]
You have a great website, but now what? You now have the challenge of bringing in quality traffic that will result in real conversions for your business. Marketing your website once it's live is so important, especially today as the internet is continuing to explode with new, relevant competition. You may have been the only [...]
