It can be a challenging task to keep up with both your small business and your online presence when often the terminology can leave you confused. Here are some useful definitions to help you as you work on your website so you understand what is important. Browser – A browser is the software application you [...]
We are beginning a new four part series which will be centered around content marketing. This week, we are looking at how to use Google Analytics to improve your content marketing. Believe it or not, there is actually a way to make use of the information you gather from your analytics report – bounce rates, [...]
The next 4-part series we have is going to focus on how you can take the website you have now and promote it, maximizing it's potential and making the most of it for your business. Today, in Part I, we are discussing Search Engine Optimization, more often known as SEO. The foundation of promoting your [...]
Analyzing Google Analytics You've got your website You've got Google Analytics Installed You get a report monthly And you have no idea what it means Don't worry - you are not alone! Google Analytics can be extremely helpful in honing in your message to your audience but only once you understand who your audience is, [...]
In this day of every business having a website and the demand for digital information being so high, it's critical that the website you put forth to the world is optimized for search engines. Simply having a website is not all it takes - it has to be found by those searching for your business' [...]
It seems like search engines are constantly changing their algorithms, making it very difficult to keep on top of best practices for Search Engine Optimization (SEO). Despite these constantly changing factors, there are basic SEO mistakes you'll want to avoid. Not Researching Keywords Properly Your website shows up in search engine results based on keywords. [...]
Proven ways to market your website So, you've taken the time and spent the money on a brand new website, but now what? You now have the challenge of bringing in traffic and not just any traffic, but new, qualified visitors that will spend time exploring your site and essentially contact you for either [...]
For years, SEO professionals have emphasized the importance of increasing the number of external in-bound links to a site in an effort to build authority and trust, hence boosting organic search rankings. One by one, Google has been devaluing these tactics. What does this mean for your website? These changes will remove value that your [...]
Making room in your marketing mix for online advertising does not always have to burn a hole in your wallet. There are numerous inexpensive ways to advertise your business online that can have just as big of a return as some of the more costly ways. Below are 3 cost-effective tips on advertising your business [...]
As the social media scene continues to progress, it can be hard to keep up with the various platforms, such as Google+. It's even more difficult to transition from say Facebook or LinkedIn to this new platform, especially when you've finally familiarized yourself with these. Google+ is a whole new player in the game-it brings [...]