So, you’ve started a great business. It’s something you’ve worked hard on and can’t wait to share with the world. This is where marketing comes in handy. Marketing is how you get the attention of your target audience, how you build a following, and how you make that audience listen to what you’re saying and interact with you.
Strategic marketing can truly make or break the success of your business. A common mistake among first-time business owners is that they spend a lot of time and money on building their business, website, and brand, and then wait for people to find them. You could have the most innovative business in your industry, but without proper marketing, you could be hard to find.
Think of it this way: If someone doesn’t know what they’re looking for, how will they find you? How can someone find something they’ve never heard of?
It’s your job to spread the word about your business and get people to know who you are.
How do you do that? Check out our list of 7 ways to start effectively marketing your business:
Define your audience
When marketing any business, it’s vital to know your target audience. When thinking about who your target audience is, it helps to include factors like age group, location, and disposable income. Once you narrow down who your audience is, it will help you to figure out other things such as reasonable costs of your products and services. A 21-year-old college student is going to have different budgeting priorities than a middle-aged father of three. Not only are they in different life stages, but their priorities and what they are willing to spend will also be different.
Advertise in the right places
After you’ve distinguished who your audience is, think about their lifestyle and what will reach them.
How and where does your audience spend their time? Are they more prone to be watching tv, checking Instagram, or researching things online? Look at your competition – what are they doing successfully? How might you implement their techniques into your advertising strategy? Advertising is anything you do to get the public’s attention for your business. It could be anything from social media or Google advertisements to rack cards, business cards, and signage. Keep in mind, it’s best to spend money where you think you will get the best return on your investment.
Make sure your website is up-to-date with SEO
Having a website is essential for a business, but without proper Search Engine Optimization, a website might not reach its potential and could be detrimental to your business. Search Engine Optimization, or SEO, is the action of using relevant keywords and phrases with a high search volume in the content of your website to optimize the traffic coming to your site. Proper SEO leads to higher rankings and maximized user traffic. A website with well-done SEO is one of the best spokespeople you can have for your business. It does all of the work of bringing in online traffic and customers, which leads to more revenue for you.
Use social media to your advantage
Social media is a great (and free) tool to get your business’ name out there. 7-in-10 Americans have social media accounts, a huge increase from the just 5 percent of social media users in 2005. People use social media not only to connect with people they already know but also to connect with people, organizations, and brands that share their passions. When it comes to social media, each platform is unique and appeals to a different audience. Once you research and find which platforms work for you, create accounts and start posting! Hashtags are popular ways to connect with people who are interested in a certain topic. It also helps to follow influencers and businesses in your industry. For inspiration, check out our blog post on local businesses getting it right on social media.
Set up your Google listing
The Google My Business tool is a great way to get your name out there. When people search for you, all of your essential information will appear. It also shows how many reviews you have and allows people to view them. You can also see where people are coming from, how they found you, and how they’re interacting with you. Another helpful feature is the ability to go into your Google account and see how many people called you, looked up directions to your place of business, or went to your website strictly from your Google listing. And on top of all that, it’s free.
Encourage customers to leave online reviews of your business
Reviews matter. Why? Because no matter how many times you say how awesome your business is, it still means more coming from a consumer. People trust other people’s experiences. That’s why online reviews are so key. Think about it: If you are looking for an Italian restaurant in town and look up the reviews, are you more likely to go to a 1-star or a 4-star restaurant? Positive customer reviews build trust, and the more positive reviews you have, the better off you’ll be.
Make use of email marketing
Email marketing is one of the most effective types of marketing you can do. Why? Because the inbox is where your customers are. People may check social media for entertainment, but they check email for important information. When people sign up to receive your emails, they’re doing so because they want to hear from you and keep up with what’s going on with your business. With emails, you can send your customers important information, highlight services or products, feature a new blog, and much more. Also, read our blog post on 6 Ways to Make Your Email Marketing More Effective.
How we can help
Successful marketing strategies are unique to each business. No two strategies will be completely the same. Starting from scratch can be an overwhelming process.
That’s why we at Old City Web Services offer marketing and SEO services.
Our team can help with:
- Finding your target audience
- Determining where/how to advertise
- Search Engine Optimization
- Social media management
- Setting up your Google listing
- Email marketing management
From content creation to design to social media management, our team can help you create a strategy that will help you and succeed. Contact us today for a free consultation and let us help you stand out from the competition!