Last week, we looked at Customer Retention: Building Your Business Community to Build Your Business and we ended with the importance of using social media to add value for your community base. This week we are going to continue discussing the importance of Social Media as you work on customer retention, only this week we […]
Using 301 Redirects in WordPress
A 301 redirect is a way to forward one web link to another. It sends users and search engines to a different link than the original while allowing you to keep your search engine ranking for the page. It’s also a useful way to preserve your old, out-of-date content by simply redirecting old pages or […]
What Does THAT Mean? 6 Website Terms Defined
Does it feel like someone is speaking a foreign language when they start talking about the internet, their website, and how it works? Here are some quick definitions of terms that will help you better understand and be better at keeping up in conversation. DOMAIN: A domain is an addressing construct for identifying and locating […]
#Hashtag Best Practices
What’s a #Hashtag? A Hashtag is any word or phrase with the pound (#) symbol immediately in front of it– no spaces or added characters. This symbol turns the word or phrase into a link that makes it easier to find and follow a conversation about that topic. First find out if the subject you’re […]
How to use Google Analytics
Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. Basically, it generates valuable reports that become helpful in developing an online marketing strategy. To sign-up for Google Analytics, visit the Google Analytic Homepage. If you already have a Google account […]
Quality Content: What It Is, Why You Need It & Where to Start
Web content is more than placing a brochure on your site or typing out a bullet point list of the services you offer– you need a good amount of quality content for two primary reasons: 1. Traffic – You need it to get people to your site; it’s the king of SEO 2. Engagement – […]
The Power of Image-Centric Content
Tips on how to use images to support your content marketing What do SnapChat, Instagram and Pinterest have in common? Images! Even the top-two social platforms (Facebook and Twitter) encourage users to share images rather than just text. Think about it: aren’t you more likely to read a tweet with an image attached than one […]
Google+ is Gaining Popularity
Facebook and Twitter take up most of the media coverage when it comes to social marketing, but how familiar are you with the relatively new platform in the social media arena, “Google Plus” (Google+)? I bet you didn’t know that recently Forrester reported that Google+ has just as many U.S. users as Twitter…that’s right, the […]
What does your website look like on an iPhone?
Last year, 27% of all website visits came from either a tablet or a smart phone…and the number is growing! Out of the 27% of the people using these smaller devices to browse the internet, the overwhelming majority are using iPads and iPhones, compared to other brands. I’m sure you often here people telling you, […]
Are your customers finding you online?
A website without SEO is no better off than a flyer or business card FACT- Leads that come from a search engine (such as Google) have about a 15% close rate, while outbound leads only have about 2%. It’s no doubt that your website is an extremely valuable marketing tool for your business, however there […]
