Social Media Trends & Businesses Facebook Trends Box A trend is a pattern or general direction of developing. Social Media is filled with all kinds of trends. An example of a trend on Twitter is when you see a post using hashtags like “#TuesdayMotivation”. Twitter shows you the most recent hashtag trends in a box called “Trends” located […]
Picking the Right Platform for Your Business
With so many social media platforms out there how do decide on which one is best for your business. The guide below should help with some of the confusion you might have as a business owner. Let’s take a look at all the different platforms and how they interact with people. Facebook- Is an open […]
5 Things Your Website Needs Today
October 14, 2015 Just having a website for your small business isn’t enough. There are things that your website needs to keep it functioning, current, and able to meet yours and your customer’s needs. Here are 5 Things Your Website Needs Today: Easy to Find Contact Information Where you are located, how to email […]
Customer Retention Part II: Use Social Media for Word of Mouth Marketing
Last week, we looked at Customer Retention: Building Your Business Community to Build Your Business and we ended with the importance of using social media to add value for your community base. This week we are going to continue discussing the importance of Social Media as you work on customer retention, only this week we […]
Using 301 Redirects in WordPress
A 301 redirect is a way to forward one web link to another. It sends users and search engines to a different link than the original while allowing you to keep your search engine ranking for the page. It’s also a useful way to preserve your old, out-of-date content by simply redirecting old pages or […]
What Does THAT Mean? 6 Website Terms Defined
Does it feel like someone is speaking a foreign language when they start talking about the internet, their website, and how it works? Here are some quick definitions of terms that will help you better understand and be better at keeping up in conversation. DOMAIN: A domain is an addressing construct for identifying and locating […]
#Hashtag Best Practices
What’s a #Hashtag? A Hashtag is any word or phrase with the pound (#) symbol immediately in front of it– no spaces or added characters. This symbol turns the word or phrase into a link that makes it easier to find and follow a conversation about that topic. First find out if the subject you’re […]
How to use Google Analytics
Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. Basically, it generates valuable reports that become helpful in developing an online marketing strategy. To sign-up for Google Analytics, visit the Google Analytic Homepage. If you already have a Google account […]
Quality Content: What It Is, Why You Need It & Where to Start
Web content is more than placing a brochure on your site or typing out a bullet point list of the services you offer– you need a good amount of quality content for two primary reasons: 1. Traffic – You need it to get people to your site; it’s the king of SEO 2. Engagement – […]
The Power of Image-Centric Content
Tips on how to use images to support your content marketing What do SnapChat, Instagram and Pinterest have in common? Images! Even the top-two social platforms (Facebook and Twitter) encourage users to share images rather than just text. Think about it: aren’t you more likely to read a tweet with an image attached than one […]
