Does it feel like someone is speaking a foreign language when they start talking about the internet, their website, and how it works? Here are some quick definitions of terms that will help you better understand and be better at keeping up in conversation. DOMAIN: A domain is an addressing construct for identifying and locating […]
How to use Google Analytics
Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. Basically, it generates valuable reports that become helpful in developing an online marketing strategy. To sign-up for Google Analytics, visit the Google Analytic Homepage. If you already have a Google account […]
Quality Content: What It Is, Why You Need It & Where to Start
Web content is more than placing a brochure on your site or typing out a bullet point list of the services you offer– you need a good amount of quality content for two primary reasons: 1. Traffic – You need it to get people to your site; it’s the king of SEO 2. Engagement – […]
The Power of Image-Centric Content
Tips on how to use images to support your content marketing What do SnapChat, Instagram and Pinterest have in common? Images! Even the top-two social platforms (Facebook and Twitter) encourage users to share images rather than just text. Think about it: aren’t you more likely to read a tweet with an image attached than one […]
What does your website look like on an iPhone?
Last year, 27% of all website visits came from either a tablet or a smart phone…and the number is growing! Out of the 27% of the people using these smaller devices to browse the internet, the overwhelming majority are using iPads and iPhones, compared to other brands. I’m sure you often here people telling you, […]
Are your customers finding you online?
A website without SEO is no better off than a flyer or business card FACT- Leads that come from a search engine (such as Google) have about a 15% close rate, while outbound leads only have about 2%. It’s no doubt that your website is an extremely valuable marketing tool for your business, however there […]
Tips for Creating Minimalist Landing Pages
The point of your website it to attract the attention of your customers, not overwhelm them with fancy animation and lengthy paragraphs about why you’re the best. It’s important to include enough information to persuade visitors, but not confuse them or you’ll fail to get your message across quickly and effectively. Below are three ways […]
Why eCommerce is SO worth it!
Why not make it more convenient, assessable and all around easier for your customers to buy your products / services? The answer is simple– eCommerce. Having a way for customers to make purchases online either on a computer, tablet or mobile device, is not only giving you another revenue stream, but it’s actually much more […]
The Mobile Craze – Are You Taking Part?
If you own a small business, you’ve probably been hearing a lot about the importance of mobile recently. This is primarily due to the overwhelming amount of data that’s been collected on the increased usage of mobile users and the way these devices have changed the way we interact with the world. Here are some […]
Are you truly listening to your customers?
Gathering and acting upon customer feedback is extremely valuable to companies of all sizes. Not only does it allow you, the business owner, to address unmet customer concerns, but it is helpful in improving the overall customer experience in order to attract new customers. Below, we have listed three techniques to help you better listen […]
